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PG Corner

January 7, 2025: Dr. Satya Acharya, Professor & Director - Dept. of Entrepreneurship
Education, EDII and Dr. Amit Dwivedi, Professor & Director - Department of Projects
(Government), EDII conducted an interactive session on 'EDII Business Strategy' for
students. The observation received were highly valuable.

January 6, 2025: Shri Arpan Yagnik, Associate Professor of Advertising at Penn State
University, Pennsylvania conducted an insightful session on the role of advertising in
shaping consumer behaviour and brand strategy. The session explored various aspects
of advertising, including the integration of digital marketing, social media platforms,
and consumer engagement strategies in today's dynamic marketing landscape.

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