Page 27 - EDII Report 123

EDII REPORTS 123

...Project HastKala Setu

HastKala Setu Yojana, ini ated in September 2020, has made significant strides in
transforming the lives of handicra and handloom ar sans in Gujarat. Under the guidance of
EDII, the project's primary objec ve is to bolster rural and co age industries, bridging the
knowledge and skill gaps among ar sans while introducing modern prac ces to enhance
their business prospects.

Since its incep on, the project has expanded its reach to cover all 33 districts of Gujarat,
sensi zing an impressive 32,423 ar sans. Of these, 17,882 ar sans have been enrolled and
have received advanced skill training, need-based domain training, facilita on in promo on
and marke ng linkages, and valuable mentorship support. As a result, these ar sans have
collec vely generated sales of Rs. 36.87 crores.
Across Gujarat, the HastKala Setu Project is revitalizing the tradi onal art and cra that were
once on the brink of ex nc on. During the quarter, the project has observed significant
achievements:

Amazon India signed a Memorandum of Understanding (MoU) with EDII and the Co age
and Rural Industries Department, Government of Gujarat, to help drive e-commerce
exports from the state. This collabora on holds tremendous poten al for ar sans and
entrepreneurs associated with HastKala Setu Yojana, providing them access to a global
marketplace and further expanding their reach.

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