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Heralding Entrepreneurial Initiatives in

the Agriculture Sector

Entrepreneurship in agriculture has the potential to induce innovation and dynamism in
this sector. Agri-business requires an entrepreneurial approach with an understanding of
the market and consumer dynamics. Alterations in consumer preferences, demand for
nutritive food, increased rural unemployment, food grain wastage due to lack of
stockpiling etc., have tremendously risen scope for improvements in agri-business domain
in India and across the globe. EDII has, therefore, been actively working in this field.

Recently, during September 23 to 25, 2024, EDII organized an Entrepreneurship & Skill
Development Programme for Agri-Business in association with Fairtrade Network of Asia
and Pacific Producers Limited, Singapore and the European Union. The programme was
attended by 18 participants from 5 states comprising; Jammu, Madhya Pradesh, Punjab,
Uttar Pradesh and Uttarakhand

The programme's objectives were to prepare participants to identify, initiate, manage and
ensure growth of Agri-business enterprises. The programme enhanced awareness of the
concept and sought to impart understanding and skills in the areas of pitching, markets
and consumer behavior. The participants also learnt about entrepreneurial skills and
competencies to set up venture in different areas related to agriculture.

Expressing his views, Dr. Pankaj Bharti, Programme Director said, “This training
programme has ignited a fresh wave of entrepreneurial thinking, ushering in a new era for
agri-entrepreneurship. There are abundant opportunities in this field, and its good to see
how many young individuals are beginning to explore its potential.”

The participants appreciated the knowledge received, exposure to new opportunities and
details on scope in the area of agri entrepreneurship.

Participants of Entrepreneurship & Skill Development Programme for Agri-Business with
(4th from L) Dr. Sunil Shukla, Director General, EDII and (3rd from L) Dr. Pankaj Bharti, Programme Director.

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