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EDII REPORTS 124 EDII REPORTS 124

'Samarthya Stree' Through the The project is moving up the achievement ladder gradually. The cluster has recorded

registration of around 70 beneficiaries for E-Shram cards, providing a promising
Stree Samarthya Yojana avenue for future financial support. Skill development initiatives have particularly
made the beneficiaries market ready.

As the Programme Director Dr. Raman Gujral, Director, Dept. of Projects (Corporates)
The Karnataka State Rural Livelihoods Promotion Society (KSRLPS) has launched the 'Stree Samarthya puts it, “Stree Samarthya Yojana is ensuring a transformative journey for the women
Yojana' to bolster the livelihood prospects of rural women artisans engaged in terracotta and home artisans, leading them to the peak of social and economic empowerment.”
décor industry. EDII has collaborated with the Government of Karnataka for this visionary project
which covers 13 districts in Karnataka and aims to uplift 2016 women from Self-Help Groups (SHGs)
during the one year period of April 2023 and March 2024.
Reaching out to MSMEs...
The project adopts a holistic approach to undertake certain result-oriented interventions for value
chain advancement in the selected sectors. Additionally, the initiative aims to create awareness
about the Stree Samarthya Yojana among potential beneficiaries, thus mobilizing their support and Under the support of
participation. At the core of the project lies the mandate of empowering these women through Skill Ministry of MSME, Govt.
and Enterprise Creation training. of India, a six-week
Entrepreneurship and Skill
The first Micro Skillpreneurship Development Programme (MSDP) , conducted under the project, Development Programme
trained 490 beneficiaries from 13 districts of Karnataka , namely; Bidar, Bijapur, Bagalkot, Belgaum, w a s c o n d u c t e d o n
Shivmoga, Gadag, Devanagare, Bellary, Tumkur, Haveri, Dakshin Kannada, Kalburgi and Chitradurga. Terracotta Pottery in
The beneficiaries acquired essential entrepreneurial and management skills, attitudinal and Faizabad (Ayodhya), U.P.
behavioural & life skills that befit a successful entrepreneur and an achiever. during 27th October - 12th
December 2023. The
programme imparted
The project also introduced Strategic hand-on training to
Design Intervention Training, by noted
designers. Over five days, artisans received upgrade skills of existing
intensive training on enhanced product and prospective potters.
lines, including terracotta, cookware, wall
decor, handicrafts, and studio home decor
items. Technical training session was well
received, so much so that the cluster Glimpses from the Entrepreneurship
witnessed introduction of four new Awareness Programmes conducted
product designs. by the EDII's Northern Regional
Office team. During the quarter, 16
Furthermore, the 'Stree Samarthya Yojana' o n e - d a y E n t r e p r e n e u r s h i p
recognizes the importance of effective Awareness Programmes (EAP) were
marketing and branding in sustaining conducted under Entrepreneurship
artisanal enterprises. A five-day Marketing and Skill Development Project,
and Branding Strategy (MBS) Training, sponsored by Ministry of MSME,
facilitated by the EDII, empowered SHG Govt. of India. The programmes
artisans with marketing tools to navigate addressed people across echelons of
successfully through the competitive society and from various age groups
market. This training covered marketing on the advantages of becoming an
basics, brand building, digital and other entrepreneur.
customer engagement strategies for
effective product promotion.

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