Page 12 - Programme Calendar 2024-25

EDII FACULTY

Kirtika Chetia Reshmi Banerjee
Ph.D.(Marketing) Ph.D.
BBA (Women Entrepreneurs)
kirtika@ediindia.org MBA – Finance
reshmibanerjee@ediindia.org

Dr. Chhetia has 8 years of experience of Dr. Reshmi Banerjee has more than 15
working with startups and various incubators years of academic and corporate
across the country. Her experience of working experience. While she has served at noted
in the Gujarat ecosystem is also diverse. academic institutions, her experience at
Marketing strategies, social media strategies c o r p o r a t e h o u s e s s u c h a s ;
and product positioning, branding and identity PricewaterhouseCoopers has been rich
are her key specialization areas. She has a n d d i v e r s e . H e r k e y a r e a s o f
previously held important positions at the specialization are accounts and finance.
incubators of premier institutes, including For three consecutive years, her research
NDBI – NID’s Business Incubator, CEPT was recognized with the ‘Best Paper
Research and Development Foundation and Award’ at the International Conference
LEAF-GLS University. Visiting faculty at CEPT hosted by Gujarat Technological
University, Gujarat University and NIPER, Dr. University. Her research interest focuses
Chhetia has also been associated with MICA on women entrepreneurship. She has
for research related initiatives. Dr. Chhetia has n u m e ro u s p a p e r s , a n d re s e a rc h
published research papers and presented at publications to her credit.
various conferences.

Anju Karna Pandey Ritesh Shahi
Ph.D. (Advertising) M. Phil (Management &
M.Phil (Management) Labour Studies)
anjupandey@ediindia.org ritesh@ediindia.org

Dr. Anju Pandey is an educator and researcher With over two years of work experience,
with over 8 years of experience in academia. TISS Mumbai alumnus, Mr. Shahi
Her key specialization areas are marketing, specializes in social innovation and
advertising, business statistics, and research entrepreneurship. Before joining EDII, he
m e t h o d o l o g y. S h e i s m a k i n g r i c h was associated with noted names inthe
contributions to cutting-edge research in academia, such as TISS and IIM Calcutta.
consumer behaviour and marketing His research focuses on theinfluence of
effectiveness. While her research has been psychological traits of CEOs and
published in esteemed journals and e n t re p re n e u r s o n o rg a n i z a t i o n a l
presented at international conferences, she performance and outcomes. He primarily
has also authored book chapters invalued employs quantitative content analysis in his
publications. investigations, guided by the Upper Echelon
T h e o r y. H e h a s s eve r a l re s e a rc h
publications and articles to his credit.

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