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Entrepreneurship Development Institute of India Reports 136
Awards and Recognitions
Best Case Awards were conferred upon:
Dr. Purushottam Bung, RV Institute of Management, Bengaluru, for ‘Breaking Diaper
Habits: Strategic Choices for SuperBottoms’ Market Growth’.
Dr. Arvind Kumar Bhatt, GL Bajaj Institute of Management & Research, Greater
Noida, for ‘Clay Futures: Dehaati’s Journey in Reviving Kutch Pottery through
Decision and Entrepreneurship’.
Dr. Hetal Dipen Vyas and Dr. Krupa Desai, GLS University, Ahmedabad, for
‘Credin—Lending the Last Mile’.
Certificates of Merit were awarded to:
Dr. S Sreejith, Cochin University of Science and Technology, Kochi, for ‘Ethnic
Breakfast Market: An Integrated Marketing Communication Response to Low Price
Flanking Strategy’.
Dr. Neeta Khandelwal, Sardarkrushinagar Dantiwada Agricultural University,
Banaskantha, for ‘Purity of Gujarat: Navigating Supply Chain, Scaling, and
Sustainability Challenges in a Micro-Enterprise’.
Dr. Mohit Sharma, Dr. Rajendra Prasad Central Agricultural University, Samastipur,
for ‘The Growth Story Beyond Sight: Advitiya Masale of Kashi’.
Mr. Santu Kumar Jana, The University of Burdwan, Bardhaman, for ‘Tourist
Emotions and Cultural Heritage: A Case Study of Visitor Experiences at Santiniketan,
India’.
Dr. Bhumika Achhnani & Dr. Bindiya Gupta from Marwadi University, Rajkot and Mr.
Kaushal Pandya from Yellow Pass, for ‘Yellow Pass: Need to Niche – Disrupting
Traditional Workspaces’.
The event also featured panel discussions and expert sessions, offering valuable inputs
into case writing and research to the participating researchers.
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Entrepreneurship Development Institute of India Reports 136
They Speak…
“Coming from an accounting background, I never
considered myself as a research person. However, writing
this case study with the guidance of EDII mentors and
experts has been a true eye-opener. These cases will serve
as living examples for our students to start their own
businesses.”
- Dr. Hetal Dipen Vyas
Assistant Professor, GLS University
“A case study is more than just a pedagogical tool; it is a
transformational one. It doesn’t stop at learning; it leads
to deep reflection. For years, we have learned from others'
cases; now, it is our collective job to contribute to the
research ecosystem and build it into a strong one.”
- Dr. Purushottam Bung,
Professor and Director RV Institute of Management,
Bengaluru
Celebration of
Makar Sankranti
Festival on Campus
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