Page 17 - EDII Report-133

Skill and Competency Building of
Success Stories
Craft Artisans – The GI Tagged Mata Ni Pachhedi

Eco Nexus Innovation Pvt. Ltd. ...Supported by ICICI Foundation

Witnessing the disturbances created by forest fires, Zainab Siddiqui, a postgraduate in Botany from
Govt. PG College, New Tehri, founded Eco Nexus Innovation Pvt. Ltd. Under the DUY Project, a two-day Aimed at protec ng the rich legacy of the Indian handicra sector, EDII, with the support
bootcamp was conducted at her college, covering basics of entrepreneurship, ideation, business of ICICI Founda on, empowered Mata Ni Pachhedi ar sans by providing training,
opportunities, market opportunities, gap identification and business model canvas. guidance and resources to them for introducing design innova ons, undertaking product
diversifica on, thus expanding their market and client base. For the first me ever, EDII
On the second day of this boot camp, Zainab pitched her idea of manufacturing wood composite trained the ar sans to use liquid gold in the cra .
material using dry pine needles as a sustainable alternative to wood. Her idea was to create durable and
eco-friendly products addressing both environmental and economic challenges and reducing forest
fires. Post training Zainab
started building the design of
her idea and with able
support, she received a
patent and trademark for her
brand. While Zainab invested
Rs. 1,00,000 from her
resources, she received
funding of Rs. 75,000 from
Uttarakhand Government, Rs.
1.00,000 as CSR grant by Hero
Moto Corp and Rs. 5,00,000
as grant from IIM Kashipur.

On June 11, 2025, Dr. Sunil Shukla presented a Mata Ni Pachhedi frame to Shri Sandeep Bakshi,
Managing Director & CEO, ICICI Bank. They also discussed new interven ons that could be
Emojis Café introduced in reviving such tradi onal and important cra s.

Prince Mandal, a student at Government Degree College, Maldevta,
Dehradun, was inspired by a short video of a Japanese vending machine A total turnaround was achieved
dispensing cupcakes in bottles. Motivated by this concept, Prince in terms of the economic status
decided to launch a business of making local vending machines. At a of the artisans. Entrepreneurship
two-day boot camp at his college, Prince presented the concept of the Awareness Programmes, design
vending machine business. This idea impressed the DUY mentors and he based programmes, domain skill
was selected for a 12-day Entrepreneurship development programme. trainings, artisan cards, MSME
registrations, counselling
While the vending machine concept was ruled out after various sessions, exposure visits, product
considerations, the idea of glass cupcakes was held on to and gradually development workshops and
built bigger. After discussion and brainstorming, Emojis Cafe was facilitation of credit linkages,
established, specializing in glass cupcakes. After a rigorous 12-month were the most significant
scrutiny process, Prince successfully created a glass cupcake with a shelf life of 21 days, for which he was measures implemented. Dr. Shukla also had interac ons with
awarded a seed fund of Rs. 75,000. The business sources raw ingredients from local farms in Dehradun. It Shri Sanjay Da a, President, ICICI Founda on.
also plans to integrate a zero-waste kitchen model with solar drying and processing to further align with
green practices.

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