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EDII REPORTS 125

Some Unique Outcomes of the MSDPs

• Statutory compliances & licenses, like the Udhyam Aadhar, FSSAI, Artisan Cards, ZED
Certifications (Zero Defect Zero Effect), were ensured for beneficiaries
• Eco-friendly & bio-degradable packaging was introduced to reduce the usage of plastic
& chemical based products
• Digital marketing innovations, such as; WhatsApp, Instagram and other digital
platforms were introduced. QR code were also generated for quick online payments.
• Industry experts and professionals were onboarded for deliberations and guidance on
technology, markets networks and business in general.
• Upcycled clothes were recycled and reused to make trendy products like laptop bags,
hand purses, Travel bags, Tote bags etc.
• Visits and participation were organized at Trade fairs and exhibitions to expose the
participants to the market linkages, technology, raw material, supply chain and
attractive eco-friendly packaging of the products
• Introduced new machines to increase the production
• Major collaborations have been struck for the benefit of the participants in terms of
grants for production, infrastructure and other business related work.

Eco-friendly Jute laptop bags prepared by
MSDP079 beneficiaries in Tamil nadu,
Coimbatore, Kinathukadavu. Four members of
Joint Liability Group attended the MSDP and
started manufacturing eco-friendly bags. They
started their dream venture in the name of
Vanamali in a rented building. For starting their
unit, Chittoor Block sanctioned Rs.4 Lakhs, with
Rs, 3 lakh as subsidy. Today Girija.T.N.,
Sindhu.M.C, Ajitha.P.K. and Rejitha.M make
school & college bags, laptop bags, pouches,
and other kinds of cloth bags and ladies
garments. They are into a profit making
business today and have provided jobs to two
individuals.

Some products developed by beneficiaries.

Honey Pain Relief Balm Value Added Cow Waste Products

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