Page 29 - EDII Report 125

EDII REPORTS 125

Promoting Entrepreneurship Among Women & PwDs
...Project Udaya, supported by Tata Communications Ltd.

EDII was beckoned by TATA Communications Ltd. to implement Project Udaya.

“The 4 - Year project, aims to promote entrepreneurship among women from SC/ST,
weaker sections, SHG members and Persons with Disabilities (PwD) for sustainable
income generation through enterprise creation.”, informed Project Director, Dr. Prakash
Solanki.

Some of the activities conducted over the last three months include;

B 2 B Workshops for Women Entrepreneurs:
Potential women entrepreneurs have been sensitized and trained under UDAYA Project
to start their micro enterprises in Raigad and Ratnagiri districts. After the training, several
women entrepreneurs have started their enterprises at micro level, and they harbour the
desire to scale and grow exponentially. To provide them with networks and a larger
market, a Business to Business workshop was organized at Alibaug on 23rd February,
2024. The participants were connected with industrialists and other relevant
stakeholders so that they could generate leads to enhance their sales; know about the
current market trends; build fruitful relationships with potential customers and partners
and showcase their products and services to a wider audience, thus establishing their
credibility.

In all, 41 women entrepreneurs and 11 industrialists attended the workshop. Dignitaries
from Raigad districts were also invited to motivate and guide the participating women
entrepreneurs.

Shri G. S. Harlayya, GM, DIC, Raigad guided women entrepreneurs on beneficial
Government schemes and informed them about marketing and financial support that
they could draw through several schemes and policies. He stressed on the significance of
quality products and ethical practices in business”.

Shri Ankit Rastogi,
Project Manager, CSR,
Tata Communication
a d d r e s s i n g t h e
audience. Also seen
here are (R-L) Shri G. S.
Harlayya, GM, DIC,
Raigad and Dr. Prakash
Solanki, Project Director.

Shri Ankit Rastogi, Project Manager, CSR, Tata Communications
talked about the significance of building a brand. He advised
women to network , focus on attractive packing and adopt novel
marketing strategies to ensure publicity and bigger markets.

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