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EDII REPORTS 121 EDII REPORTS 121

The Terracotta Cluster.... Exploring a

New Trajectory Under the Off-Farm

Producer Organization Scheme

DII has been called upon to implement the 'Off-Farm Producer Organiza on' (OFPO)
scheme for Gorakhpur Terraco a Cluster sponsored by NABARD. The project is focused on
Eeleva ng the socio-economic status of ar sans of Gorakhpur Terraco a cluster through
several trainings and market-oriented ini a ves. The main aim of OFPO is to ensure be er Mr. P.N. Srivastava,
income for the producers through an organiza on of their own. In this regard many ini a ves are Faculty, EDII and
being undertaken by EDII under OFPO project: Project Director,
guiding project
beneficiary,
Mr. Jitendra
Madheshiya
Milestones that he came in contact with EDII experts, who guided him on iden fying a business opportunity
• Par cipated in Gorakhpur Mahotsav; Hastshilp Mela & Utarayani Mela, Lucknow; in the domain of terraco a. Jitendra received training and counselling and commenced
NABARD Sahyog Mela, Ahmedabad. working on making fancy decora ve pieces from terraco a. He strengthened his skills day by
• One - Day Entrepreneurship Awareness Programme was organised for 86 OFPO members. day, learnt about the market requirements, networking etc. With EDII's assistance, he
• Selected members where deputed to a end One-Day Workshop In Bankers Ins tute of par cipated in Karigar Haat Kolkata, Surajkund Mela, and Saras Mela, where he met art
Rural Development (BIRD) Lucknow. connoisseurs and buyers. As he says, “ Networking and exposure through exhibi ons made a
• Total members in the OFPO are 215, with 5 new members added in the last three months. huge difference to my skills and understanding of the market. I am thankful to EDII for holding
• Total share capital as on March 2023, is Rs. 1.52 Lakh. my hand and bringing me this far.”
• Cumula ve turnover in the last three months of OFPO stands at Rs. 6.94 Lakh. Today, Jitendra is the proud owner of Bhathat Ar san Producer Company under the Off-Farm
• Marke ng ini a ves undertaken through social media pla orms and e-commerce Producer Organiza on scheme.
pla orms have been explored for marke ng terraco a products.

• New product designs have been developed.
Dr. Sunil Shukla
addressing the gathering
on ‘Startup Ecosystem’
Let's see how Jitendra, a beneficiary of the Project at the launch of DICCI
Next Gen event on
transformed his life... 4th January, 2023.
There was a me when Jitendra Madheshiya lived on the footpaths of Mumbai. Today he owns DICCI NextGen (DNG) is
his unit of terraco a items. His journey has been arduous but all the hardships led Jitendra into a Movement for SC-ST
a happy space. Youth to converge ideas,
lead, co-create and
influence India’s future.
Jitendra moved to Mumbai in search of work in 2005; he toiled hard; did menial jobs; barely
Ms. Maitreyee Kamble,
survived on one inadequate meal a day, only to realize that he needs to iden fy his basic skills MD and CEO, Svara
and improve in that area, rather than struggling in unknown territories. He returned to his Sanitech is the
na ve village "Gulhariya", Gorakhpur in 2010 and started exploring different area. It is here Convener of DICCI
Next Gen.

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