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EDII REPORTS 121 EDII REPORTS 121

Curating Sustainable Livelihood Models... Awareness camp on Mudra loan and registration drive conducted for availing schemes in Pub
Mangaldai Block of Assam: Awareness camp on Mudra loan was conducted at different Gram
The StartUp Village Entrepreneurship Panchayats in Pub Mangaldai block of Assam for those who had completed their CEF repayment
under SVEP and were looking for additional financial support to grow their existing businesses.
Programme

ecreasing landholdings, increasing population, lack of awareness, isolation from the
mainland and several similar reasons are no longer grounds for the rural populace not
Dsecuring sustainable livelihoods. Rural India has potential galore that needs to be
channelled appropriately.
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The Startup Village Entrepreneurship Programme [SVEP] is the largest village entrepreneurship Udyam FSSAI registra ons under Pradhan
programme that fosters economic growth through sustainable livelihood opportunities. SVEP has registra ons registra ons Mantri Formalisa on of
been envisioned by the Ministry of Rural Development, Govt. of India. Micro Food Processing
Enterprises Scheme

The project covering 82 blocks in 15 States is helping members of Self Help Groups (SHG) set up
small enterprises in rural areas under non-farm sector. SVEP is the sub-scheme under Deendayal
Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM). EDII has been functioning as “This is a unique livelihood
the National Resource Organisation (NRO) for this programme and is enabling economic growth intervention,” says Karri
through sustainable livelihood options. Karri Narshi babu was born in a poor family in
Chunchupally village, Mangapet Mandal of
As a result of various trainings, mentoring support and opportunity sourcing, 81641 enterprises Eturnagaram. He could not complete his
have been promoted, training has been imparted to 83464 entrepreneurs as well as 1267 education due to poverty and remained
community resource persons. Through a dedicated fund known as the Community Enterprise unemployed for several years. Marriage
Fund (CEF) accessible under this project, these enterprises have been provided ₹ 209.47 crores as brought in familial responsibility. Karri
credit to help them start and grow their businesses. 51410 women entrepreneurs under this started working as a daily wage worker
project, have written their success stories. and earned a meagre amount of Rs. 300 per
day. For 15 long years, he strived hard for a
With every passing day, a new chapter is added to the SVEP initiatives. Over the last three months better living but failed in all his attempts.
training modules have been developed so that the methodology is documented and the initiative Poverty and drudgery were just not ready to
gets replicated, where needed. Support has been extended towards developing viable business move away from him till one day, a simple plan and the same was put forth in BRC. After
plans that get accepted by banks. The banks and financial institutions are also being sensitized to piece of information from his wife changed scrutiny, BRC approved an amount of
his life. Karri Narshi babu's wife who was an Rs. 50,000. Adding all his savings along with
extend funding support to enterprises. While initially, the funding for entrepreneurs was sought
SHG member of Sri Rajeshwar SHG, heard CEF amount Karri purchased a boat and
from the Community Enterprise Fund (CEF) available under the project, with sustained efforts for
about the SVEP Programme through CRP-EP started work enthusiastically. He repaid his
credit linkages, 3,357 enterprises have been given loans worth ₹ 14.89 crores by different
in one of their regular SHG meetings. She loan is a short span and arrived at break-even
financial institutions. 1,267 Community Resource Persons – Enterprise Promotions (CRP-EP) have
discussed it with her husband, and the two within the first six months of the fishing
been identified and trained to support setting up and handhold the microenterprises under the
were enthused with the desire to try their business. His average monthly profit is
SVEP. The following are the activities which were undertaken during last three months:
hands at entrepreneurship. Karri has skills in between Rs. 40,000 to 45,000. As Karri says,
Capacity Building of Entrepreneurs, Community Based Organisations (CBOs) & Community fishing and after must consultation with the “I feel happy that I am able to give my family a
Resource Persons-Enterprise Promotion (CRP-EPs) were some of the programmes conducted mentors, he stepped forth to commence good life. Not just that, I have employed four
across blocks, training 448 entrepreneur, 929 CBOs and 99 CRP-EPs. fishing commercially. Ms. Swapna, the CRP- people who are running their families on this
EP, supported him in preparing the business income. I feel blessed.”

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