Page 29 - EDII Report 113
P. 29

REPORTS 113                                                                        REPORTS 113
 EDII                                                                           EDII



















                                      A glimpse into the product manufactured by
                                      Mr. Ashish Keshware, Maheshwar Cluster

 0 year old Mr. Ashish Keshware,   s k i l l s   a n d   p r o d u c t
 is a Handloom Manufacturer &   p h o t o s h o o t   w h i c h
 4Trader  who  runs  a  Handloom   benefitted  him  and  his
 shop & Hotel named 'Hotel Aashray &   sales started to increase.
 Aashray  Handloom'  near  Maheshwar.   Post Lockdown, his sales
 He provides employment to other small   increased  upto  70  %
 weavers  as  well.  Several  tourists  and   through digital marketing.
 celebrities  from  various  fields  (i.e.   He  also  attended  the
 Bollywood, Sports, Politics and Social   exhibition  “Shrungar
 Work)  come  to  his  shop  to  purchase   Exhibition”  through
 Maheshwari  Sarees  and  other   sponsorship  of  EDII  –
 Handloom Material.  HMI:  at Vapi Gujarat and
 Ashish visited EDII-HMI project office in   sold  Maheshwari  Saree
 June  2020  as  part  of  Udyog  Aadhar   worth Rs. 59000. Also, he
 Registration  drive  and  came  to  know   received  order  of  Rs.
 about  the  project  in  details.  He  had   24000/- from a wholesale
 since long been wanting to learn Digital   buyer  and  established
 Marketing  for  the  promotion  of  his   contacts with 6 wholesale
            b u y e r s   f r o m   t h i s
 products.  So  with  this  mandate,  he
 attended the Digital Marketing- Social   exhibition.  Mr.  Ashish
 Media  Marketing  workshops.  The   Keshware  expressed  his
 workshop  proved  beneficial  to  him.    thanks  and  gratitude  to
 Even before this training , he was into   Digital  Marketing.  He  also  got  exposed  to  several   EDII-HMI  Porject  for
 social  media  marketing  but  was  not   other  social  media  platforms  like  WhatsApp   t r a i n i n g   h i m   a n d
 getting  results,  but  this  training   Business, Facebook Page & Paid Posts, Spark post,   e x p a n d i n g   h i s
 completely  altered  his  level  of   Instagram, YouTube videos, Google Maps & Google   u n d e r s t a n d i n g   o n
 understanding  as  he    learnt  about   My  Business,  Weebly  Websites  &  InstaMozo   b u s i n e s s   a n d   t h e
 using various apps and filters useful in   Payment links. Also, he got trained in photography   contemporary  ways  and
            means  that  can  be
            employed.









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