Page 28 - EDII Report 113

REPORTS 113 REPORTS 113
EDII EDII

A glimpse into the product manufactured by
Mr. Ashish Keshware, Maheshwar Cluster

0 year old Mr. Ashish Keshware, s k i l l s a n d p r o d u c t
is a Handloom Manufacturer & p h o t o s h o o t w h i c h
4Trader who runs a Handloom benefitted him and his
shop & Hotel named 'Hotel Aashray & sales started to increase.
Aashray Handloom' near Maheshwar. Post Lockdown, his sales
He provides employment to other small increased upto 70 %
weavers as well. Several tourists and through digital marketing.
celebrities from various fields (i.e. He also attended the
Bollywood, Sports, Politics and Social exhibition “Shrungar
Work) come to his shop to purchase Exhibition” through
Maheshwari Sarees and other sponsorship of EDII –
Handloom Material. HMI: at Vapi Gujarat and
Ashish visited EDII-HMI project office in sold Maheshwari Saree
June 2020 as part of Udyog Aadhar worth Rs. 59000. Also, he
Registration drive and came to know received order of Rs.
about the project in details. He had 24000/- from a wholesale
since long been wanting to learn Digital buyer and established
Marketing for the promotion of his contacts with 6 wholesale
b u y e r s f r o m t h i s
products. So with this mandate, he
attended the Digital Marketing- Social exhibition. Mr. Ashish
Media Marketing workshops. The Keshware expressed his
workshop proved beneficial to him. thanks and gratitude to
Even before this training , he was into Digital Marketing. He also got exposed to several EDII-HMI Porject for
social media marketing but was not other social media platforms like WhatsApp t r a i n i n g h i m a n d
getting results, but this training Business, Facebook Page & Paid Posts, Spark post, e x p a n d i n g h i s
completely altered his level of Instagram, YouTube videos, Google Maps & Google u n d e r s t a n d i n g o n
understanding as he learnt about My Business, Weebly Websites & InstaMozo b u s i n e s s a n d t h e
using various apps and filters useful in Payment links. Also, he got trained in photography contemporary ways and
means that can be
employed.

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