Page 27 - EDII Report 113
P. 27

REPORTS 113                                                                        REPORTS 113
 EDII                                                                           EDII















               a n d   l e a r n i n g   o f   b e s t
 Ÿ  Product Photography for   and expectations from weavers in terms of products,   practices.    Weavers  got
 Surendranagar Artisans.  pricing,  quality,  etc.  and  also  to  establish  amiable   exposed  to  creativity  and
 relationship between the traders and weavers as also   w a y s   t o   i m p r o v e   t h e
    As  a  part  of  business  development
 to facilitate trade. An interaction between the traders   productivity and craft.
 intervention,  product  photography  was
 and weavers proved beneficial in understanding the
 done  for  publicizing  the  products  at  a   Ÿ Awareness Session on   Bhuj Weaver seen during an exhibition in Mysore.
 demands and requirements from both the ends.
 large  scale,  thus  ensuring  that  the   Handloom Mark
 consumers find it appealing. This initiative     The artisans of Surendranagar, Bhuj and Maheshwar
               An intervention on Handloom
 would help the weavers in developing E-  Clusters  participated  in  the  offline  exhibitions  in
               mark  was  conducted  to
 catalogue as well as Printed catalogue.    different  cities  as  a  part  of  Market  linkage
               explain  to  the  weavers  the
 The uniqueness of this measure rests in   interventions. The weavers received good response
               importance  and  benefits  of
 the  weavers'  stories  that  precede  the   in  the  exhibitions,  resulting  in  good  orders.  The
               having a Handloom Mark. The
 products' details. The skillsets explained   weavers had been trained to use digital modes for
               weavers were informed as to
 convinces the customers better  online transactions and were also provided with soft
               how  such  initiatives  could
 skills training for attending to customers and handling
 Ÿ Workshop  on  Product  Development   i m p r o v e   t h e i r   p r i c e
 queries.
 and Design Intervention  negotiation  in  the  local  and
    Exposure visit and Market Study tour was conducted   international  market.  The
    The  workshop  was  conducted  in  the
 through  the  Cluster  offices  to  help  beneficiaries   participants  were  explained
 Kamrup cluster in Assam where selected
 receive  information  regarding  various  handloom   about  the  logo  and  patent
 weavers  were  trained  to  weave  diverse
 markets,  working  techniques  and  to  get  in-depth   using various examples. The   Market study tour for Jacqaurd Technology
 products  with  improved  quality  to  meet
 knowledge about diverse crafts. The exposure visit   process  of  getting  the
 the  market  requirements.  Now,  the
 provided the weavers an opportunity for exchange   Handloom mark, documents
 weavers in this cluster are able to produce
               required  and  application
 some  of  the  finest  quality  furnishing
               process were also explained.
 materials  such  as  cushion  covers,
 curtains, table runners, mats etc.  O t h e r   o u t c o m e   b a s e d
            interventions that were taken up,
 Ÿ Market Linkage Intervention
            included  design  development,
    As a part of Market Linkage Intervention, A   productivity  improvement,
 Buyer  Seller  Meet  was  organised  in   natural  dyeing,  fabric  quality
 Surendranagar  and  Salem  Clusters  to   c h e c k ,   h a n d l o o m   m a r k ,
 discuss the potential market and to sell   e n t e r p r i s e   d e v e l o p m e n t ,
 the handloom products from the Cluster.   capacity  building,  udhyam
 The meet was organised to understand   registration, credit management,
 market  trends,  consumers'  preferences,   social  media  marketing  and
 Buyer Seller Meet at Surendranagar Cluster
            digital marketing.
                                              Design intervention held at Bargarh Cluster




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