Page 26 - EDII Report 113

REPORTS 113 REPORTS 113
EDII EDII

a n d l e a r n i n g o f b e s t
Ÿ Product Photography for and expectations from weavers in terms of products, practices. Weavers got
Surendranagar Artisans. pricing, quality, etc. and also to establish amiable exposed to creativity and
relationship between the traders and weavers as also w a y s t o i m p r o v e t h e
As a part of business development
to facilitate trade. An interaction between the traders productivity and craft.
intervention, product photography was
and weavers proved beneficial in understanding the
done for publicizing the products at a Ÿ Awareness Session on Bhuj Weaver seen during an exhibition in Mysore.
demands and requirements from both the ends.
large scale, thus ensuring that the Handloom Mark
consumers find it appealing. This initiative The artisans of Surendranagar, Bhuj and Maheshwar
An intervention on Handloom
would help the weavers in developing E- Clusters participated in the offline exhibitions in
mark was conducted to
catalogue as well as Printed catalogue. different cities as a part of Market linkage
explain to the weavers the
The uniqueness of this measure rests in interventions. The weavers received good response
importance and benefits of
the weavers' stories that precede the in the exhibitions, resulting in good orders. The
having a Handloom Mark. The
products' details. The skillsets explained weavers had been trained to use digital modes for
weavers were informed as to
convinces the customers better online transactions and were also provided with soft
how such initiatives could
skills training for attending to customers and handling
Ÿ Workshop on Product Development i m p r o v e t h e i r p r i c e
queries.
and Design Intervention negotiation in the local and
Exposure visit and Market Study tour was conducted international market. The
The workshop was conducted in the
through the Cluster offices to help beneficiaries participants were explained
Kamrup cluster in Assam where selected
receive information regarding various handloom about the logo and patent
weavers were trained to weave diverse
markets, working techniques and to get in-depth using various examples. The Market study tour for Jacqaurd Technology
products with improved quality to meet
knowledge about diverse crafts. The exposure visit process of getting the
the market requirements. Now, the
provided the weavers an opportunity for exchange Handloom mark, documents
weavers in this cluster are able to produce
required and application
some of the finest quality furnishing
process were also explained.
materials such as cushion covers,
curtains, table runners, mats etc. O t h e r o u t c o m e b a s e d
interventions that were taken up,
Ÿ Market Linkage Intervention
included design development,
As a part of Market Linkage Intervention, A productivity improvement,
Buyer Seller Meet was organised in natural dyeing, fabric quality
Surendranagar and Salem Clusters to c h e c k , h a n d l o o m m a r k ,
discuss the potential market and to sell e n t e r p r i s e d e v e l o p m e n t ,
the handloom products from the Cluster. capacity building, udhyam
The meet was organised to understand registration, credit management,
market trends, consumers' preferences, social media marketing and
Buyer Seller Meet at Surendranagar Cluster
digital marketing.
Design intervention held at Bargarh Cluster

26 27