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MED

Micro Enterprise Development (MED)

Micro Enterprise Development (MED) is a key component of the Startup Village Entrepreneurship Programme (SVEP), a sub-scheme under the Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM). The program aims to empower Self Help Groups (SHGs) and their family members to launch sustainable enterprises in the non-farm sector, fostering a vibrant rural entrepreneurial ecosystem.
With a strong focus on hand-holding, mentoring, financial support, and community engagement, MED provides a structured path from business idea to successful enterprise establishment.

Key Features of the MED Training Module

1. Develop an Initial Ecosystem
Create an entrepreneurial foundation. Identify potential entrepreneurs in selected blocks and provide them with the tools, training, and resources to launch successful enterprises.

2. Cultivate a Culture of Entrepreneurship
Inspire self-reliance and innovation.
Foster an environment where entrepreneurship becomes a valued community mindset, encouraging initiative and creativity

3. Enterprise Establishment Support
Transform ideas into viable enterprises.
Support SHGs and their families with guidance, resources, and mentorship to start sustainable non-farm businesses.

4. Transition to Structured Programs
Prepare for the next level.
Equip aspiring entrepreneurs with foundational skills and confidence to advance into SVEP and One Stop Facility programs

5. Continuous Hand-Holding Support
Mentorship for real-world challenges.
Offer personalized guidance, regular check-ins, and problem-solving support during the early stages of business

6. Post-Enterprise Grounding Assistance
Ensure stability after launch.
Continue support post-establishment through CIF and institutional aid, focusing on enterprise sustainability.

7. Financial Mobilization
Access capital with confidence.
Mobilize funds through NRLM’s Community Investment Fund and linkages with banks and financial institutions.

8. Fostering Community Engagement
Build a collaborative ecosystem.
Promote collective participation, peer mentoring, and knowledge sharing for sustained entrepreneurial momentum.

9. Monitoring & Evaluation
Track progress, measure impact.
Use data-driven evaluation systems to monitor business outcomes, assess income growth, and refine strategies.

Essential Criteria for MED Enterprises

To ensure readiness and sustainability, enterprises under MED must meet the following criteria

Completion of Capacity Building

Minimum Investment Requirement


• Entrepreneurs must undergo formal training and skill development sessions

• A minimum capital investment of ₹30,000 is necessary to kickstart the enterprise


Community Engagement

At the heart of MED lies the community. By fostering collaboration, collective problem-solving, and peer mentoring, MED promotes a culture where entrepreneurship becomes a shared aspiration and effort

Monitoring & Evaluation Framework

A robust monitoring system tracks

Improvement in Livelihood

Entrepreneurial capacity

Enterprise growth

Community impact

The Micro Enterprise Development (MED) Program is a 32-day intensive training initiative designed to build capacities of CRP-EPs in:


Entrepreneurial & Business Mgmt.skills

Marketing and local market strategies

Mentorship and handholding support


Empowering Women Entrepreneurs in Uttarakhand

A remarkable milestone in rural entrepreneurship!
Women Community Resource Persons – Enterprise Promotion (CRP-EPs) from Uttarakhand have successfully cleared the Micro Enterprise Development (MED) certification exam, becoming certified trainers equipped to mentor aspiring rural entrepreneurs.
This transformative training empowers CRP-EPs to catalyze rural enterprise creation, promote self-reliance, and drive local economic development.

Training Highlights & Results
A total of 57 women CRP-EPs from two key blocks of Uttarakhand participated:

  • Sahaspur – 29 out of 32 trained CRP-EPs
  • Udham Singh Nagar – 28 out of 30 trained CRP-EPs

What This Means for Rural India
These newly certified women CRP-EPs will:

  • Mentor rural entrepreneurs to start and grow non-farm enterprises
  • Provide business planning, financial linkage, and marketing support
  • Promote financial independence and local employment opportunities
  • Act as role models for other women in their communities