Micro Enterprise Development (MED) is a key component of the Startup Village Entrepreneurship Programme (SVEP), a sub-scheme under the Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM). The program aims to empower Self Help Groups (SHGs) and their family members to launch sustainable enterprises in the non-farm sector, fostering a vibrant rural entrepreneurial ecosystem.
With a strong focus on hand-holding, mentoring, financial support, and community engagement, MED provides a structured path from business idea to successful enterprise establishment.
1. Develop an Initial Ecosystem
Create an entrepreneurial foundation. Identify potential entrepreneurs in selected blocks and provide them with the tools, training, and resources to launch successful enterprises.
2. Cultivate a Culture of Entrepreneurship
Inspire self-reliance and innovation.
Foster an environment where entrepreneurship becomes a valued community mindset, encouraging initiative and creativity
3. Enterprise Establishment Support
Transform ideas into viable enterprises.
Support SHGs and their families with guidance, resources, and mentorship to start sustainable non-farm businesses.
4. Transition to Structured Programs
Prepare for the next level.
Equip aspiring entrepreneurs with foundational skills and confidence to advance into SVEP and One Stop Facility programs
5. Continuous Hand-Holding Support
Mentorship for real-world challenges.
Offer personalized guidance, regular check-ins, and problem-solving support during the early stages of business
6. Post-Enterprise Grounding Assistance
Ensure stability after launch.
Continue support post-establishment through CIF and institutional aid, focusing on enterprise sustainability.
7. Financial Mobilization
Access capital with confidence.
Mobilize funds through NRLM’s Community Investment Fund and linkages with banks and financial institutions.
8. Fostering Community Engagement
Build a collaborative ecosystem.
Promote collective participation, peer mentoring, and knowledge sharing for sustained entrepreneurial momentum.
9. Monitoring & Evaluation
Track progress, measure impact.
Use data-driven evaluation systems to monitor business outcomes, assess income growth, and refine strategies.
To ensure readiness and sustainability, enterprises under MED must meet the following criteria
• Entrepreneurs must undergo formal training and skill development sessions
• A minimum capital investment of ₹30,000 is necessary to kickstart the enterprise
At the heart of MED lies the community. By fostering collaboration, collective problem-solving, and peer mentoring, MED promotes a culture where entrepreneurship becomes a shared aspiration and effort
A robust monitoring system tracks
Improvement in Livelihood
Entrepreneurial capacity
Enterprise growth
Community impact
The Micro Enterprise Development (MED) Program is a 32-day intensive training initiative designed to build capacities of CRP-EPs in:
A remarkable milestone in rural entrepreneurship!
Women Community Resource Persons – Enterprise Promotion (CRP-EPs) from Uttarakhand have successfully cleared the Micro Enterprise Development (MED) certification exam, becoming certified trainers equipped to mentor aspiring rural entrepreneurs.
This transformative training empowers CRP-EPs to catalyze rural enterprise creation, promote self-reliance, and drive local economic development.
Training Highlights & Results
A total of 57 women CRP-EPs from two key blocks of Uttarakhand participated:
What This Means for Rural India
These newly certified women CRP-EPs will: