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Accelerating Cluster Growth

...The National Rural Economic

Transformation Project (NRETP)

Proactive clusters of industries have proven to assume the responsibility of harnessing
opportunities for optimal growth. Development of clusters is, therefore, mandatory to
promote competitiveness among enterprises. The National Rural Economic
Transformation Project (NRETP), launched by the Ministry of Rural Development (MoRD) is
a thoughtful initiative focussed on complete development of artisan-based clusters in both
the farm and nonfarm sectors. EDII has been appointed as Technical Support Agency (TSA)
to extend technical assistance to artisan clusters. The Institute collaborates with State Rural
Livelihood Missions (SRLMs) and provides technical assistance to artisan clusters. In the last
two months, the following activities were undertaken:

Dahod Pottery Cluster, Gujarat

The Dahod Pottery cluster experienced notable transformation through a blend of modern
machinery and traditional craftsmanship. Introduction of high-tech equipment, such as
electric potter wheels, polishing machines, clay processors and disintegrators, pugmills,
and jigger - jolly machine, etc. empowered artisans to improve their craft, scale production,
and meet market demands while preserving the essence of their traditional artistry.

S t u d e n t s f r o m M I C A ,
Ahmedabad, during their six-day
visit to Dahod Pottery Cluster.
They delved into the production
process, right from raw material
selection to crafting and finishing.
Over interactions with artisans,
the students identified market
g a p s , e x p l o r e d g r o w t h
opportunities and explored
modern designs and marketing
strategies.

On November 1st, 2024, Shri Raman
Wadhwa, Deputy Director (Rural Livelihood),
Deendayal Antyodaya Yojana - National
Rural Livelihoods Mission (DAY-NRLM),
MoRD visited Saras Mela in Gurugram,
organized by the MoRD, Govt. of India. He
interacted with women artisans from
Badarwas Jacket Cluster, Shivpuri, Madhya
Pradesh. These women collectives work on
Modi jackets using sustainable, zero-waste
techniques.

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