Page 3 - EDII Report 129

Empowering Artisans; Rejuvenating Crafts

...HastKala Setu Yojana

The Hastkala Setu Yojana, an initiative of the Commissionerate of Cottage and Rural
Industries (CCRI), Government of Gujarat and the EDII, is an ambitious project aimed at
revitalizing the cottage industry sector. This initiative underscores the vital role of
traditional crafts in sustaining cultural identity and supporting artisan livelihoods. Covering
all 33 districts of Gujarat, the project has, since 2020, sensitized more than 35000 artisans,
with 23338 receiving advanced skill training and marketing support.

Lighting the ceremonial lamp seen here
(2nd from R) Shri Nilesh Modi, Dy.
Secretary Govt. of Gujarat; (Centre) Shri
N.D. Parmar - Executive Director
iNDEXT-c; (1st from R) Shri Dinesh Singh
Rawat- EDII Governing Board Member
& Chief General Manager & Zonal
Head, IDBI Bank; (1st from L) Shri C
Umashankar-IAS (Retd.), Senior Advisor
EDII; (2nd from L) Dr. Sunil Shukla,
Director General of EDII.

On October 26, 2024, the 3rd mega exhibition was organized under the aegis of the
Project.

A spectacular fashion show and crafts exhibition were organized as a part of the
Ahmedabad Shopping Festival '24. The unique event took place at the Event
Center, Riverfront, Ahmedabad, showcasing the rich tapestry of traditional Indian
crafts through the creative lens of contemporary fashion. The Hastkala Fashion
Show - Promoting One District One Product & GI Crafts was organized to mark the
genius of trained artisans and to feature a stunning collection of garments
designed by noted fashion designers. The fashion designers used the fabric
developed by trained artisans to create garments. The event also included an
exhibition of 50 stalls showcasing 19 Geographical Indication (GI) Crafts from
various states, along with 25 prominent crafts of Gujarat. The event celebrated the
diversity of crafts from across Gujarat and highlighted the significance of the One
District One Product initiative. This initiative promoted and preserved traditional
crafts by encouraging artisans to showcase and innovate their crafts.

The wide range of crafts that were exhibited, featured Patola, Suf, Tangaliya,
Ajrakh, Bandhej, Bakhiyu embroidery, Applique, Beadwork, and Agate. While the
collection received encouraging feedback, several B2B linkages were also struck.

Additionally, three domain training programmes were held in the areas of Bamboo
Pickle Making, Bead Work Making, and Bamboo Products.

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