Page 37 - EDII Report 126

Words m ivation ...
Research and Publications
Impact on Local Economy and Action for
Optimizing Tourist Satisfaction
in the framework of
Varanasi and Ayodhya Tourism
Recently EDII conducted two studies on Varanasi and Ayodhya Tourism to study
the ‘Impact on Local Economy and Action for Optimising Tourist Satisfaction’.
The studies were entrusted by Department of Tourism, Government of Uttar
Pradesh. The mandate of the two studies was to understand the tourist profile,
capture the volume of tourists’ flow, assess the satisfaction level of tourists with
various spots & activities, and determine the tourists' intentions for future visits.
The studies also measured the economic impact of tourist flow and forecasted
the same until 2030, alongside measuring the need to enhance tourist
satisfaction. While for Varanasi Study, 12483 tourists were covered, for Ayodhya
study, 9916 tourists were covered, in all
Primary Revelations
Varanasi Study
• 95% of the respondents are willing to revisit Varanasi.
• High satisfaction level of tourists from the KVT corridor, with the mean scores
of 4.26 and 4.12 for overnight and day tourists, respectively.
• The total tourist flow projection for 2024 is 10.03 crores and by 2030, the
number is projected at 18.71 crores
• The projected local expenditure is 23,975 crores for 2024, reaching 44,903
crores by 2030 at current price.
Ayodhya Study
• 92% of the respondents are willing to revisit Ayodhya.
• The total tourist flow projection for 2024 is 9.09 crores, and for 2030, the
number stands at 12.68 crores.
• The projected local expenditure is Rs. 10,050 crores for 2024 and Rs.16,003
crores by 2030 at the current price.
The studies suggested recommendations for maximizing tourist satisfaction,
catering to budget tourism with easy availability of information, convenient
facilities and day trip arrangements.
• The Smart Cities Mission
... under the Ministry of Housing Affairs
EDII conducted two pivotal studies to catalyse innovation, economic growth and sustainable
development within smart city frameworks.
The first study analysed the benefits of Incubation Centres in the launch of startups and
establishments. The study probed the impact and benefits of Incubation Centres on the launch
and establishment of startups, in select smart cities. The study sought to understand how
Incubation Centres contribute to fostering innovation, providing support and aiding in the
successful establishment of startups.
The second study analysed the role Smart Cities Mission in enhancing employment
opportunities in Smart Cities. The study explored the significance of Smart Cities Mission (SCM)
in augmenting employment opportunities in given cities. It shared light on Smart Cities
Mission’s to job creation and economic growth. Furthermore, the study reflected on the future
employment trends and opportunities arising from the mission.
• Bridging Academia-Industry Gap to Achieve Self-reliance for NIPER 37
Institutions in India
... Sponsored by Department of Pharmaceuticals, Ministry of Chemicals
and Fertilisers, Govt. of India
The aim of the study was to explore industry academia gap and recommend ways for
decreasing the gaps and making NIPER institutions self-reliant.
Primary Revelations:
• Academic and non-academic interaction for students and faculty with industries,
needs to be focussed upon actively.
• Internships with industry and apprenticeships should become more widespread.
• Students need to be actively involved in research projects, and support can be
enhanced for student research projects.
• Accent on innovation and entrepreneurship will yield tangible results.
• Continuous Viability of Pradhan Mantri Bhartiya Janaushadhi Kendras
... Sponsored by Department of Pharmaceuticals, Ministry of Chemicals
and Fertilisers, Govt. of India
The study sought to explore the viability and impact of Jan-Aushadhi Kendras.
Primary Revelations:
• Acceptability for janaushadhi has dramatically increased in the country
• Majority of the population believes in the expansion of scheme
• Product range should be widened, and expansion to rural areas can be done through
ASHA workers
• Making the process more digital will help these kendras gain faster access to the
market and medicine
• The Smart Cities Mission
... Sponsored by the Ministry of Housing Affairs
EDII has undertaken two pivotal studies to catalyse innovation, economic growth and
sustainable development within smart city frameworks.
The first study has analysed the benefits of Incubation Centres in the launch of startups
and establishments. The study has probed the impact and benefits of Incubation
Centres on the launch and establishment of startups, in select smart cities. It has also
sought to understand how Incubation Centres contribute to fostering innovation,
providing support and aiding in the successful establishment of startups.

The second study has analysed the role Smart Cities Mission in enhancing employment
opportunities in Smart Cities. The study has explored the significance of Smart Cities
Mission (SCM) in augmenting employment opportunities in given cities. It has shed light
on future employment trends and opportunities arising from the mission.

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