Page 36 - EDII Report 126

Research and Publications

• Impact on Local Economy and Action for Optimizing Tourist Satisfaction
in the framework of Varanasi and Ayodhya Tourism
... Sponsored by Department of Tourism, Govt. of Uttar Pradesh

Recently EDII conducted two studies on Varanasi and Ayodhya Tourism to study the
‘Impact on Local Economy and Action for Optimising Tourist Satisfaction’. The studies
were entrusted by Department of Tourism, Government of Uttar Pradesh. The mandate
of the two studies was to understand the tourist profile, capture the volume of tourists’
flow, assess the satisfaction level of tourists with various spots & activities, and
determine the tourists' intentions for future visits. The studies also measured the
economic impact of tourist flow and forecasted the same until 2030, alongside
measuring the need to enhance tourist satisfaction. While for Varanasi Study, 12483
tourists were covered, for Ayodhya study, 9916 tourists were covered, in all

Primary Revelations

Varanasi Study
• 95% of the respondents are willing to revisit
Varanasi.
• High satisfaction level of tourists from the KVT
corridor, with the mean scores of 4.26 and
4.12 for overnight and day tourists,
respectively.
• The total tourist flow projection for 2024 is
10.03 crores and by 2030, the number is
projected at 18.71 crores
• The projected local expenditure is 23,975
crores for 2024, reaching 44,903 crores by
2030 at current price.

Ayodhya Study
• 92% of the respondents are willing to revisit
Ayodhya.
• The total tourist flow projection for 2024 is
9.09 crores, and for 2030, the number stands
at 12.68 crores.
• The projected local expenditure is Rs. 10,050
crores for 2024 and Rs.16,003 crores by 2030
at the current price.

The studies suggested recommendations for
maximizing tourist satisfaction, catering to
budget tourism with easy availability of
information, convenient facilities and day trip
arrangements.

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