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Achieving Product Market Fit
EDII organized two-day workshop on 'Building Product Market Fit' for professionals from
Reliance Foundation and representatives of their partner institutions engaged in
livelihood promotion and entrepreneurship. The workshop conducted in two different
batches, ensured focused learning and participation. The first batch training took place
on March 18 & 19, 2024, in which 29 participants attended, while the second batch which
was conducted on March 20 & 21, 2024, was attended by 30 officials. States represented
included Madhya Pradesh, Maharashtra, Rajasthan, Gujarat, Andhra Pradesh, and
Telangana.
The training provided insights and strategies to ensure that products developed within
the rural communities align effectively with market demands and consumer preferences.
The participants learnt about the importance of achieving product market fit. Topics
covered included; effective packaging, labeling, and branding to enhance product
visibility and appeal for target customers. Participants also gained insights into
leveraging digital marketing tools and techniques tailored for micro enterprises and
collectives, so that they could reach wider audiences and drive sales effectively.
“The knowledge and skills acquired by the participants during these
workshops will help them visibly enhance the prospects of their
enterprises. They are now the catalysts of change and can spread this
knowledge to see a ripple effect in this domain, which is so important
for the growth and sustenance of business. We are grateful to
Reliance Foundation for their partnership in this initiative.”
- Dr. Rajesh Gupta, Programme Director
Dr. Rajesh Gupta, Programme Director, EDII interacting with the participants.
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Achieving Product Market Fit
EDII organized two-day workshop on 'Building Product Market Fit' for professionals
from Reliance Foundation and representatives of their partner institutions engaged
in livelihood promotion and entrepreneurship. The workshop conducted in two
different batches, ensured focused learning and participation. The first batch
training took place on March 18 & 19, 2024, in which 29 participants attended, while
the second batch which was conducted on March 20 & 21, 2024, was attended by 30
officials. States represented included Madhya Pradesh, Maharashtra, Rajasthan,
Gujarat, Andhra Pradesh, and Telangana.
The training provided insights and strategies to ensure that products developed
within the rural communities align effectively with market demands and consumer
preferences. The participants learnt about the importance of achieving product
market fit. Topics covered included; effective packaging, labeling, and branding to
enhance product visibility and appeal for target customers. Participants also gained
insights into leveraging digital marketing tools and techniques tailored for micro
enterprises and collectives, so that they could reach wider audiences and drive sales
effectively.

“The knowledge and skills acquired by the participants will help them visibly
enhance the prospects of enterprises. They are now the catalysts of change and can
spread this knowledge to see a ripple effect in this domain, which is so important for
the growth and sustenance of business. We are grateful to Reliance Foundation for
their partnership in this initiative.” - Dr. Rajesh Gupta, Programme Director.

Dr. Rajesh Gupta, Programme Director, EDII interacting with the participants.

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