Page 37 - EDII Report 113

REPORTS 113 REPORTS 113
EDII EDII

The

Cluster

set to get

he role of MSMEs in the development of will also help them in their socio-economic
economies, across countries, has always development.
Tbeen appreciated. India's industrial and
Mr. Prabhu Srivastava, Associate Faculty at
artisanal growth can be comfortably credited to
Lucknow explains, “Uttar Pradesh has a rich
MSMEs with most of these reflecting a high growth
heritage of conventional crafts, and when we talk (2nd L-R) Shri Sidharth Nath Singh, Hon'ble Cabinet Minister, MSME & Export Promotion, U.P. Government interacting
potential. Given such an important role that
about Gorakhpur, we see how this place has with Mr. P. N. Srivastava, Associate Faculty, EDII, during his visit to the Gorakhpur Terracotta Cluster at Gulhariya
MSMEs play, it is important to hone their skills so Village on 13th January 2021 to understand the manufacturing process of Terracotta Products, problems faced by the
established a different style of pottery cluster toys
that they employ contemporary measures to keep artisans and requirements of Common Facility Centre (CFC).
that comes in various forms. These are made
pace with the market and to scale better. EDII has
through methods that are pollution free. The
improved growth prospects of several artisanal
principal objective of providing training to these
and industrial clusters across the country. The
artisans is to ensure that they are able to improve
Institute is now geared to implement a customized
their business prospects by encouraging them to
revivification model to train 'Pottery Cluster' Achievement...
set-up their own venture. There are issues related
artisans in Gorakhpur district. The project has
to quality, productivity, export and brand building
been approved by Government of Uttar Pradesh
in pottery cluster, and this project aims to address
and DC-MSME, Govt. of India.
all these issues. Through entrepreneurial skills, Ms Kavitha BaIaraman’s
EDII has been conducting Cluster Development they would be able to expand their products' reach paper titled ‘Culture,
Programme in Pottery Cluster in Gorakhpur district to more markets and earn more by eliminating the Employee Well being and
for artisans to upgrade their entrepreneurial skills services of middle-men. The training will also Engagement Relationship an
and abilities and encourage them in setting up include modules on financial literacy and business
E m p i r i ca l S t u d y ’ wa s
own entrepreneurial ventures. The Institute would strategies.”
adjudged as the second best
be mentoring 200 micro and small enterprises, 32
Apart from strengthening the entrepreneurial skills paper in SIMSARC'20,
women owners and 36 individuals from scheduled
of pottery artisans', EDII will also train them on Symbiosis. Ms Kavitha
caste category. Key Intervention expected under
establishment process, marketing strategies BaIaraman is EDII Project
Cluster Development is technology improvement,
including branding through online medium,
product quality, marketing expertise, and quality Coordinator-HCL Sattva
communication and negotiation skills, technology
designing. The main objective of the project is to Project at Madurai.
adaptation and pricing strategy. The institute will
establish a Common Facility Centre (CFC) where
also assist them in getting financial support for
different kinds of high value machinery will be
above activities.
available for all artisans of this community for use
to develop their products with value addition. This

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