Page 36 - EDII Report 113
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REPORTS 113                                                                                                                                                                             REPORTS 113
       EDII                                                                                                                                                                                    EDII





            The



                         Cluster

              set to get








                   he  role  of  MSMEs  in  the  development  of   will  also  help  them  in  their  socio-economic
                   economies, across countries, has always   development.
             Tbeen  appreciated.  India's  industrial  and
                                                          Mr.  Prabhu  Srivastava,  Associate  Faculty  at
             artisanal growth can be comfortably credited to
                                                          Lucknow  explains,  “Uttar  Pradesh  has  a  rich
             MSMEs with most of these reflecting a high growth
                                                          heritage of conventional crafts, and when we talk                 (2nd L-R) Shri Sidharth Nath Singh, Hon'ble Cabinet Minister, MSME & Export Promotion, U.P. Government interacting
             potential.  Given  such  an  important  role  that
                                                          about  Gorakhpur,  we  see  how  this  place  has                 with Mr. P. N. Srivastava, Associate Faculty, EDII, during his visit to the Gorakhpur Terracotta Cluster at Gulhariya
             MSMEs play, it is important to hone their skills so                                                            Village on 13th January 2021 to understand  the manufacturing process of Terracotta Products, problems faced by the
                                                          established a different style of pottery cluster toys
             that they employ contemporary measures to keep                                                                 artisans and  requirements of Common Facility Centre (CFC).
                                                          that  comes  in  various  forms.  These  are  made
             pace with the market and to scale better. EDII has
                                                          through  methods  that  are  pollution  free.  The
             improved  growth  prospects  of  several  artisanal
                                                          principal objective of providing training to these
             and  industrial  clusters  across  the  country.  The
                                                          artisans is to ensure that they are able to improve
             Institute is now geared to implement a customized
                                                          their business prospects by encouraging them to
             revivification  model  to  train  'Pottery  Cluster'                                                           Achievement...
                                                          set-up their own venture. There are issues related
             artisans  in  Gorakhpur  district.  The  project  has
                                                          to quality, productivity, export and brand building
             been approved by Government of Uttar Pradesh
                                                          in pottery cluster, and this project aims to address
             and DC-MSME, Govt. of India.
                                                          all  these  issues.  Through  entrepreneurial  skills,                                                                              Ms  Kavitha  BaIaraman’s
             EDII has been conducting Cluster Development   they would be able to expand their products' reach                                                                                paper  titled  ‘Culture,
             Programme in Pottery Cluster in Gorakhpur district   to more markets and earn more by eliminating the                                                                            Employee  Well  being  and
             for artisans to upgrade their entrepreneurial skills   services  of  middle-men.  The  training  will  also                                                                      Engagement Relationship an
             and  abilities  and  encourage  them  in  setting  up   include modules on financial literacy and business
                                                                                                                                                                                              E m p i r i ca l   S t u d y ’   wa s
             own entrepreneurial ventures. The Institute would   strategies.”
                                                                                                                                                                                              adjudged as the second best
             be mentoring 200 micro and small enterprises, 32
                                                          Apart from strengthening the entrepreneurial skills                                                                                 paper  in  SIMSARC'20,
             women owners and 36 individuals from scheduled
                                                          of  pottery  artisans',  EDII  will  also  train  them  on                                                                          Symbiosis.  Ms  Kavitha
             caste category. Key Intervention expected under
                                                          establishment  process,  marketing  strategies                                                                                      BaIaraman  is  EDII  Project
             Cluster Development is technology improvement,
                                                          including  branding  through  online  medium,
             product quality, marketing expertise, and quality                                                                                                                                Coordinator-HCL  Sattva
                                                          communication and negotiation skills, technology
             designing. The main objective of the project is to                                                                                                                               Project at Madurai.
                                                          adaptation and pricing strategy. The institute will
             establish a Common Facility Centre (CFC) where
                                                          also  assist  them  in  getting  financial  support  for
             different  kinds  of  high  value  machinery  will  be
                                                          above activities.
             available for all artisans of this community for use
             to develop their products with value addition. This






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