Page 48 - EDII Report 131

EDII Archives
Collaborations, Associations &
WORKSHOP ON BUSINESS PROMOTION
Deliberations...
February 4, 2025: Dr. Sunil
Shukla, Director General of
EDII, extends his greetings to
Shri Pankaj Joshi, the newly
appointed Chief Secretary of
the Government of Gujarat.
February 26, 2025: EDII entered
into an MoU with IILM Institute
for Higher Education, Delhi for
promotion of entrepreneurship
t h r o u g h o f f e r a j o i n t
Postgraduate Programme in
Entrepreneurship and Family
Business Management.
March 25, 2025: Dr. Sunil Shukla,
Director General, EDII delivered
opening remarks at the webinar
on 'Explore Trade Opportunities
in India', organised by the
Embassy of India, Thailand and
Institute of Small and Medium
Enterprise Development,
Thailand (ISMED). Dr. Shukla
threw light on the vast Indian
market and the growing & viable
investment opportunities in
India.
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THROUGH INTERNET
With Social Media Promotion
opening up umpteen
opportunities for business, we
recall the first workshop on
'Business Promotion through
Internet' conducted by EDII in
1999. Here's a report
Chief Guest of the inaugural function,
Shri S.K. Nanda, Managing Director,
Gujarat State Financial Corporation,
delivering his address.
A 3-day Workshop on Business Promotion through Internet was organised
during July 28 - 30, 1999 on campus. This workshop was sponsored by SIDBI.
The Chief Guest for the inaugural function was Shri S.K. According to Mr. Abhinav Paranjpe, the Programme
Nanda, Managing Director, Gujarat State Financial Director, the 3-day Workshop aimed at creating an
Corporation. Shri Brij Mohan, Chief General Manager, SIDBI awareness on Internet resources and services, thus
was also present on the occasion. enhancing knowledge and skills of the participants in using
In the inaugural function Dr.V.G. Patel, Director & Vice- the Internet; equipping participants with technical and
President of EDI thanked Shri Nanda & Shri Brij Mohan for economic aspects of Internet usage and developing skills to
their valuable support to new and existing entrepre-neurs. design websites for business promotion.
Dr. Patel made a special mention of the entrepreneurs (i.e. The valedictory function of the workshop was
participants) who had managed time from their busy organised on 30 July 1999. Mr. Jay Majithia, Managing
schedule to attend this very important programme in a new Director, Babul Technologies, was the Chief Guest for the
area of technology. function. Dr. V.G. Patel who was also present in the function,
Shri S.K. Nanda in his inaugural speech said that what expressed happiness over the fact that people from different
should come through this workshop is a very deft handling parts of country and different fields had come for this
of tool to see that brilliance and creativity are marketed. He Workshop and said that this showed the importance people
urged the participants to know the strength of the area in attach to technology. He urged the participants to always
which they are interacting and operating, According to him aim for a step beyond their activities. He brought to
the spirit of innovation in a person is the most important everybody's notice the prevailing competition in every field
thing and after an innovative product is made, Internet, he and emphasized how important it was for people to do a
said is the most appropriate option for promotion. Shri little better than others in order to survive.
Nanda concluded by pointing out three important areas Mr. Majithia remarked that the participants of this
which the participants should aim at - first, identify workshop had got a good opportunity to grow in business.
unknown frontiers in the areas they operate and interact; He advised the participants to draw maximum benefit from
second, become the most important marketing cap for the the learning provided and pointed out some of the tips on
persons interacting with i.e. they should promote linkages how to grow in business with the help of Internet.
between the Internet users and small and rural According to the participants, the workshop had
entrepreneurs in their marketing efforts and charge for the brought about a tremendous change in terms of their
services only after the deal is over. And third, aim at earning knowledge. They found the classes highly interactive and
name from the Internet, i.e. market oneself. enriching. They all agreed that the exposure they had got in
these 3-days was tremendous.
EDI Reports 58: April-July 1999: 13
49