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REPORTS 116
EDII

In Hyderabad, training on jute products
commenced on 14th December, 2021 for
empowering women to establish micro enterprises
in this area. Enterprises in the areas of making jute
bags, handmade jewellery, etc were nurtured. Their
enterprises were studied, strengths and
weaknesses were worked upon and markets
expanded. A special photo session was organized
for capturing product photos produced by
entrepreneurs and they were explained how images
could be projected to appeal to customers and
make a headway. The Sattva team has facilitated
women entrepreneurs to markets their products
both online and ofine. In a landmark achievement, 500 pieces of Hyderabad jewellery were sold in a
record period of two months, thus establishing the efcacy of credible marketing tools.

Determination has No Two Names

Jute products are common and face stiff competition unless their
manufacturing and marketing are planned carefully. The story of
Mangala Gowri, a 44-year-old entrepreneur from Madapatna, an
urban poor area of Jigani, Bangalore, however is an inspiration. It
was during the pandemic when the family faced severe nancial
crunch that Mangala set out to do something to support her family.
She says, “Given some background in the area, I decided to
sharpen the skills of making eco-friendly jute products and in turn,
inuence & train more people from my village on these skills.
I prefer to train unemployed women in my village & support them
in income generating activity.”

The HCL-EDII SATTVA Team supported Mangala Gowri to
establish her enterprise, where all potential women entrepreneurs
could come together and manufacture jute products. Today,
these women are operating two electric sewing machines supported by the local well-wishers. Mangala is
using her craft skills to make a variety of jute and cloth products & is also training many women from her
neighborhood. They are self-reliant, independent and happy.

“All we need is a chance to shine, and taking others forward in this process adds to our glory. I also
profusely thank HCL-EDII SATTVA Team for showing me the light at the end of the tunnel,” signs off
Mangala Gowri

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