Page 22 - EDII Report-137

Director General
Reports 137
Entrepreneurship Development Institute of India
Entrepreneurship Development Institute of India Dr. Sunil Shukla Reports 137 Entrepreneurship Development Institute of India Reports 137

Craft Legacies that Adorn Markets The artisans of Dahod Pottery cluster were

connected with the clay supplier and other
...supported by National Rural Economic technically-sound practitioners in the field to

address raw material-related issues and enhance
Transformation Project (NRETP) furnace firing techniques through improved

temperature control and optimal batch
management. Technical improvements in
India takes pride in its rich legacy of centuries-old crafts from handloom weaving and pottery machinery and guidance on developing new mould
to metalwork and leather goods, to name a few. Most of these crafts when addressed in designs were also imparted to increase production
clusters of enterprises they derive certain distinct benefit on account of economies of scale capacity and ensure product diversification.
and scope. Under the National Rural Economic Transformation Project (NRETP), the institute
has been spearheading various interventions that support artisan producer companies, The Channapatna Toy Producer Company
across states. EDII, functioning as Technical Support Agency (TSA) to State Rural Livelihood
Limited, Karnataka, participated in Raichur
Missions (SRLMs), is engaged in providing technical assistance to approximately 1767
Utsava 2026 during 5–6 February 2026 to
artisans in six clusters. Dr. Rajesh Gupta is the Project Director. Significant activities across strengthen its market presence. The event
some clusters, over the last two months, include the following:
helped the cluster promote traditional
wooden toy-making skills and achieve good
Shri Charanjit Singh, Former Additional sales and customer feedback on product
Secretary, Ministry of Rural Development,
quality and design.
Government of India, visited the Badarwas
Jacket Producer Company Limited on
February 16, 2026. Shri Singh had shared
valuable points regarding institutional
management, operational efficiency and
enhancing the cluster's overall sustainability.
Along with the EDII team, Shri Singh also
interacted with the Board of Directors on how
the producer company could progressively
move towards stronger self-governance and
independent management in the future.

Smt. Yashni Nagarajan (IAS), the CEO,
Satara Zilla Parishad, visited the
Common Facility Centre of the
Kolhapuri Leather and Chappal Works
Producer Company Limited on 6
February 2026 to review the current
production and design development.
The producer company participated in
a Buyer-Seller Meet during Mahalaxmi A 21-day Skill Training Programme (2–23 February 2026) was successfully conducted at the
Trade SARAS Mumbai 2026 held on 26 Dausa cluster, upgrading artisans' skill levels, particularly in the use of new techniques and
February 2026, enabling interaction of craftsmanship. The artisans were trained by an experienced master trainer. They underwent
artisans with potential buyers and hands-on sessions aimed at refining precision, finishing techniques and overall production
promotion of Kolhapuri products. processes.

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