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About Crafts and Their Rich Legacy Promoting India's Heritage through GI Products

...The Hastkala Setu Yojana ...Rang Soota GI Mahotsav

The Hastkala Setu Yojana is a transformative initiative aimed at bringing Gujarat’s rich The Intellectual Property Facilitation Centre (IPFC), a strategic initiative under the
handloom and handicraft traditions into the global spotlight. Focused on supporting Ministry of Micro, Small, and Medium Enterprises, Government of India is designed to
artisans and entrepreneurs across the state and dedicated to preserving and promoting the empower MSMEs by enhancing their intellectual property (IP) capabilities. The IPFC
unique crafts, initiative has safeguarded the artistic heritage of Gujarat through a well Scheme being implemented by EDII. IPFC addresses these gaps by providing a one-stop
thought-out training and counselling model. solution for IP filing support, fostering innovation, and sustainable growth among
MSMEs. One of its key activities is to offer support for drafting and filing patents,
In collaboration with EDII as a knowledge and implementation partner, the
trademarks, designs and Geographical Indications.
Commissionerate of Cottage & Rural Industries, Government of Gujarat, has played a key
role in empowering artisans of the state. Till Now, 9371 artisans have been trained under In alignment with its mission to support Geographical Indication, EDII, in collaboration
the domain-based Skill Training programmes. In last two months, 34 entrepreneurs with the Gujarat Chamber of Commerce & Industry (GCCI) Business Women Committee,
enrolled in the Yojana , thus taking the total number of enrolled artisans to 21692. organized the Geographical Indication (GI) Mahotsav, 'Rang Soota' Promoting India's
Heritage through GI Products from March 21-23, 2025 at Sindhu Bhavan Hall,
The ‘Threads of Unity’ – a Co-operative workshop was held on March 7th, 2025, and was Ahmedabad. The exhibition celebrated India's rich cultural heritage by showcasing over
inaugurated by Dr. S. J. Joshi, IAS, Executive Director, iNDEXT-c. The workshop featured two 50 GI-tagged crafts from across the nation. Artisans showcased a diverse range of crafts
insightful session on Sustainable Packaging Practices and Onboarding on Flipkart Samarth.
including Phulkari, Jodhpur Bandhej Craft, Sojat Mehndi, Patan Patola, Mata Ni Pachhedi,
Over 60 co-operatives participated in the workshop and 45 co-operatives showcased their Gujarat Suf Embroidery, Kutch Rogan Craft and many more.
products.
A Business-to-Business (B2B) Meet was also organized on March 21st, offering an
opportunity for bulk sales and access to new customers and markets. This initiative aimed
to expand the reach of Geographical Indication (GI) products and support the growth of
artisans, economically. The event also featured cultural event, including Kutchi folk music
performance on March 21st and puppet show on March 22nd. This Mahotsav served as
an important platform for preserving and promoting India's rich cultural heritage.

Padma Shri Awardees Shri Bhanubhai Chitara, Mata Ni Pachhedi artisan and Shri Lavjibhai
Parmar, Tangaliya artisan being felicitated at the Threads of Unity workshop at EDII. Also
present was (2nd from R) Dr. S. J. Joshi, IAS, Executive Director, iNDEXT-c.
(2nd from R) Shri P.N. Solanki, Joint Director, MSME and (1st from R) Dr. Sunil Shukla, Director
General, EDII, inaugurated the exhibition, organized by EDII and GCCI, showcasing over 50
crafts promoting India's heritage through GI products.

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