Research Paper  

• Varshney, N., Agarwal, S., Dana, L. P., & Dwivedi, A. K. (2024). An Investigation of Factors Towards Family Business Sustainability: Perspective from India, a Developing Economy. Journal of Family and Economic Issues. https://doi.org/10.1007/s10834-024-09997-1.
• Sodhi, S., & Dwivedi, A. K. (2024). Differently Abled Entrepreneurs: A Systematic Literature Review on Fifty Years of Research—Exploring Thoughts and Debate with Reference to Entrepreneurship. The Journal of Entrepreneurship, 0(0). https://doi.org/10.1177/09713557241234022 (ABS, ABDC).
• Sodhi, S., Dwivedi, A.K. (2023). Entrepreneurship for Differently-Abled People: Getting Ahead with the Help of Assistive Technology and Policy Support. In: Chakrabarti, A., Suwas, S., Arora, M. (eds) Industry 4.0 and Advanced Manufacturing. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-19-0561-2_31 (Scopus).
• Anubhav, K., Agarwal, M., & Aashish, K. (2023). Smart farming for future: a structural relation analysis of attitude, facilitating condition, economic benefit and government support. Technology Analysis & Strategic Management, 1-15 (ABDC, B category, Scopus).
• Paray ZA, Dwivedi AK and Sharma A (2023). Regional Variation in Entrepreneurial Attitude and Entrepreneurial Ecosystem. Journal of Entrepreneurship and Innovation in Emerging Economies. Epub ahead of print 2023.
• Sodhi, S. and Dwivedi, A.K. (2022). Developing Entrepreneurship among Disadvantaged Society in Independent India. University News, Association of Indian Universities, Vol.60 (No.33) August 15-21, 2022. (UGC – CARE).
• Anubhav, K., Nahar, A., Anand, A., Kumar, A., & Mishra, S. K. (2022). Research Landscape and future research agenda of digital entrepreneurship: A bibliometric literature review. Academy of Marketing Studies Journal, 26(6) (ABDC, B category).
• Aggarwal, A. and Shrivastava, U. (2021), "Entrepreneurship as a career choice: impact of environments on high school students' intentions", Education + Training, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ET07-2020-0206.
• Dixit K. (2021), “Rejuvination of Rural Entrepreneurship through SVEP”. Contemporary Voice of Dalit. (Scopus) (Accepted).
• Shrivastava, U., & Dwivedi, A. K. (2020), “Manifestations of Rural Entrepreneurship: the Journey so far and Future Pathways”. Management Review Quarterly, 1-29.
• Srivastava, U. & Acharya, S.R. (2020), "Entrepreneurship Education and intentions among disadvantaged students’: An empirical study", Journal of Enterprising Communities: People and Places in the Global Economy. (Scopus and ABDC-C) (Accepted).
• Paray, Z.A. and Kumar, S. (2020), "Does entrepreneurship education influence entrepreneurial intention among students in HEI’s? The role of age, gender and degree background", Journal of International Education in Business, Vol. 13 No. 1, pp. 55-72. https://doi.org/10.1108/JIEB-02-2019-0009 (Scopus and ABDC-C).
• Kumar S, Paray Z. A. and Dwivedi, A.K. (2020). Student’s entrepreneurial orientation and entrepreneurial Intentions: A study across gender, academic background and regions. Higher Education, Skills and Work-Based Learning (Scopus and ABDC-C).
• Aggarwal, A., & Acharya, S. R. (2019). Choosing Equity as a Source of Finance: Perception of SME Promoters. Copernican Journal of Finance & Accounting, 8(4), 27-46pp.
• Aggarwal, A., & Acharya, S. R. (2019). Impact on Capital Structure Decision Making: Indian Medium-Sized Food Industry Analysis. Copernican Journal of Finance & Accounting,8(4), 47-60pp.
• Paray, Z.A. and Singla, N. (2019) ‘Exploring state interventions in entrepreneurship development in India: evidence from Jammu and Kashmir’, J. Entrepreneurship and Small Business, Vol. X, No. Y, pp.xxx–xxx.-. DOI: 10.1504/IJESB.2018.10027760. (Scopus and ABDC-C).
• Aggarwal, A. (2019). Journey of Women Entrepreneurs for 2 decades: A Meta-analytical review. Advancing Women in Leadership, 39. (https://awl-ojs-tamu.tdl.org/awl/index.php/awl/article/view/343) (ABDC-C).
• Kumar, S. (2018). Definitional issues in social entreprenership : A review. International Journal of Research Culture Society, 34-37.(UGC List)
• Nayak, U., & Mishra, S. (2018). Leveraging the human capital for organization sustainability in SMEs: A knowledge based perspective. Pratibimba, 18(1).
• Shankar, R. K., & Shepherd, D. A. (2018). Accelerating strategic-fit or venture emergence: Different paths adopted by corporate accelerators. Journal of Business Venturing. (Scopus and ABDC-A*)
• Pandey, G., Tharmavaram, M., Rawtani, D., Kumar, S., & Agrawal, Y. (2017). Multifarious applications of atomic force microscopy in forensic science investigations. Forensic Science International. (Scopus)
• Pillai, R., Jariwala, C., Kumar, K., & Kumar, S. (2017). Process Optimisation of SiO 2 Interface Coating on Carbon Fibre by RF PECVD For Advanced Composites. Surfaces and Interfaces. (Scopus)
• Kumar, A. (2017). Business incubation mechanism for conducive start-up ecosystem. Journal of Management & Entrepreneurship, 11(1), 67-80.
• Basu, A., & Bharti, P. (2016). Entrepreneurship development among tribals in India. Research Bulletin, 41(4), 78-91. (UGC List)
• Shankar, R. K. (2016). Catalyzing small business growth: The five step way. ICAI Research Bulletin, 41(4), 57-65. (UGC List)
• Shankar, R. K. (2016). Indian entrepreneurship through a historical lens: A dialogue with Dwijendra Tripathi. The Journal of Entrepreneurship, 25(1), 1-18. (Scopus and ABDC-C)
• Shankar, R. K. (2016). Ten reasons why Universities need to turn entrepreneurial, The University News, 54 (30), 13-17.
• Shankar, R. K. (2016). UDAN – Playing to learn the nuances of entrepreneurship. Simulation & Gaming, 47(6), 837-850. (Scopus and ABDC-C)
• Basu, A. (2015). Perception of ecotourism among urban resident in India: An exploratory study. Salesian journal of Humanities and Social Sciences, 6(1).
• Basu, A. (2015). Exploring possibility of rural tourism- A study on Khuklum forest village of Jalpaiguri, West Bengal. SIT Journal of Management, 5(1), 118-150.
• Shankar, R. K. (2015). Racing down the Startups highway, keep the potholes at bay. Tapasya Monsoon Edition. 37-40.

Book Chapters and Papers in Conference Proceedings  

• Dixit, K., & Varshney, N. (2024). The Role of Knowledge Management in SMEs׳ Performance: A Viewpoint. In Elsevier eBooks. https://doi.org/10.1016/b978-0-443-13701-3.00328-5.
• Dixit, K., Varshney, N., & Manna, R. (2024). Role of Knowledge Management in Small and Medium-Sized Firms. In Elsevier eBooks. https://doi.org/10.1016/b978-0-443-13701-3.00212-7.
• Varshney, N., Dwivedi, A. K., & Acharya, S. R. (2024). Small and Medium Enterprises (SMEs): A Perspective Article. In Elsevier eBooks. https://doi.org/10.1016/b978-0-443-13701-3.00218-8.
• Varshney, N., & Dixit, K. (2024). Combining KM and technological innovation. In Elsevier eBooks. https://doi.org/10.1016/b978-0-443-13701-3.00286-3.
• Varshney, N. (2024). Family Business: A Perspective Article. In Elsevier eBooks. https://doi.org/10.1016/b978-0-443-13701-3.00081-5.
• Khetarpal, R., Mishra, A., Anubhav K., Sharma A., Varshney N. (2024). Unraveling Entrepreneurial Mindset Exploring the Relationship between Entrepreneurship Education, Intention and Behaviour. In: Chakrabarti, A., Suwas, S., Arora, M. (eds) Industry 4.0 and Advanced Manufacturing, Volume 1,2 –2024. Springer Nature Singapore Pte Ltd. (Accepted) https://doi.org/_________________ (Scopus).
• Dixit, K., Varshney N., Manna, R. (2024). Start-up Ecosystem: Through the Lens of Action Research Industry 4.0 and Advanced Manufacturing, Volume 1,2 –2024. Springer Nature Singapore Pte Ltd. (Accepted) https://doi.org/_________________ (Scopus).
• Gupta, R., Mishra, A., Dwivedi, A.K. (2024). Unleashing the Prospect: Cracking the Nexus between Women’s Entrepreneurial Intention, Behaviour and the Entrepreneurial Ecosystem. In: Chakrabarti, A., Suwas, S., Arora, M. (eds) Industry 4.0 and Advanced Manufacturing, Volume 1,2 –2024. Springer Nature Singapore Pte Ltd. (Accepted) https://doi.org/_________________ (Scopus).
• Sodhi, S. and Dwivedi, A. (2024). What do Entrepreneurs with Disability Want? Understanding the Needs for Entrepreneurship Capacity Building Training Programmes. In: Chakrabarti, A., Satyam, S., Arora, M. (eds) Industry 4.0 and Advanced Manufacturing. Lecture Notes in Mechanical Engineering. Springer, Singapore (Accepted). (Scopus).
• Khetarpal R, Mishra A, Kumar A, et al. (2023). Unraveling Entrepreneurial Mindset: Exploring the Relationship between  Entrepreneurship Education, Intention and Behaviour. Industry 4.0. Epub ahead of print 2023.
• Aashish, K., Dixit, K., & Dwivedi, A. K. (2022). Understanding Appropriate Teaching Pedagogy for Startup Entrepreneurship. In Industry 4.0 and Advanced Manufacturing: Proceedings of I-4 AM 2022 (pp. 319-326). Singapore: Springer Nature Singapore (Scopus indexed).
• Dixit, K., & Acharya, S. R. (2022). Role of Knowledge Management in Small and Medium Enterprise Performance. In European Conference on Knowledge Management (Vol. 23, No. 2, pp. 1312-1320). (Indexed in Scopus and Web of Science).
• Kumar, S., Paray Z., Sharma N.  A., & Dwivedi A. K. (2020). Influence of Entrepreneurship Education and University Ecosystem on Individual’s Entrepreneurship Readiness. In Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets (pp. 305-322). Palgrave, Springer International Publishing AG (accepted) (Scopus).
• Sharma N. & Kumar, S., (2020). 'Role of Entrepreneurial Capability in the Performance of Sustained SMEs'. In Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets (pp. 51-66). Palgrave, Springer International Publishing AG (accepted) (Scopus).
• Kumar, S., & Dwivedi, A. K. (2019). Innovative Business Model that Creates Nano-curcumin-Based Enterprise (With Respect to Sustainable Enterprise Management). In Research into Design for a Connected World (pp. 143-150). Springer, Singapore.
• Sharma N. (2019) Technology Intervention in MSME Sector of India Changing Horizons of Indian Business. Indian Association for Management Development (IAMD) Bharti Publications, New Delhi.
• Basu, A., & Adak, K. (2018). Analysis of factors of benefits and disadvantages in the business scenario of North East India-The entrepreneur's perspective. In &. R. Rajagopal, Business governance and society- Analyzing shifts, conflicts and challenges. New York: Springer Link ,Palgrave Macmillan.
• Gulzar A. and Paray Z. A., (2018) Growth of Tourism in India: Reflections on the entrepreneurship tourism and Innovation. Tourism Idustry: Opportunities and Challenges. P (43-55), ISBN 978-93-87460-61-4
• Paray, Z.A., Sharma N. and Kumar S. (2017). Emerging Issues and Concerns of Silk Carpets Industry in Kashmir. Proceedings of International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets July 14-15, 2017 Indian Institute of Technology Delhi, New Delhi pp.743-752
• Kumar, S. (2017). Turmeric (Curcuma longa) based Business Start-ups with Special reference to Nanotechnology. Proceedings of Twelfth Biennial Conference on Entrepreneurship, ISBN: 978-93-80574-93-6 (Vol. I) p. (640-646).
• Kumar, S. & Manavadariya P. (2017). Start-up Opportunities and Challenges for Paint Industries by Going “Green” in In dia. Proceedings of Twelfth Biennial Conference on Entrepreneurship, ISBN: 978-93-80574-94-3 (Vol. II) p. (1005-1013).
• Arif, & Paray Z. (2017). Growth of tourism in India: Reflections on entrepreneurship tourism and innovations
• Basu, A. (2017). Study of factors influencing and influenced by entrepreneurial intensity. In Twelfth Biennial Conference on Entrepreneurship (Vol. 2, pp. 1145-1157). Delhi: Bookwell.
• Basu, A., & De, S. (2016). Sustainable community development through eco-tourism : A case study of North Bengal & Sikkim. In S. Bag, & D. Biswas, Dynamic evolution of management paradigm (pp. 328-340). Midnapore: Giri Printers.
• Basu, A., & Sahoo, S. (2016). Rural electrification using renewable energy in India: Operational issues and challenges with photo-voltaic power plants, ICEIM. In K. Kishore, International conference on energy and infrastructure management (pp. 309-317). Gandhinagar: Excel India.
• Shankar, R. K. (2016). Bharatiya yuva shakti trust. In J. Brewer, & S. W. Gibson, Institutional case studies on necessity entrepreneurship (pp. 57-74). Cheltenham, UK: Edward Elgar Publishing.
• Basu, A. (2015). Study of Rabha tribal people and their socio-economic condition in Khuklum forest village, Jalpaiguri with special emphasis on economic development. In J. Choudhury, Tribal livelihood: Issues, approaches and strategies. Tribal Research & Cultural Institute, Government of Tripura.
• Shankar, R. K. (2015). Bioklone: A scientist gets bitten by the entrepreneurial bug . In D. Awasthi, & R. Joshi, The innovators: Stories of Hi-tech entrepreneurs supported by department of science and technology (pp. 225-240). New Delhi, India: Bookwell.
• Shankar, R. K. (2015). Kalycito: When engineers turn explorers. In D. Awasthi, & R. Joshi, The innovators: Stories of Hi-tech entrepreneurs supported by department of science and technology (pp. 165-180). New Delhi, India: Bookwell.
• Shankar, R. K. (2015). Xcode: Decoding the entrepreneurial DNA. In D. Awasthi, & R. Joshi, The innovators: Stories of Hi-tech entrepreneurs supported by department of science and technology (pp. 241-256). New Delhi, India: Bookwell.

Book Review Published 

• Gupta, R. (2023). Book review: How to design, implement, and analyse a survey. Journal of General Management. https://doi.org/10.1177/03063070231193339.
• Gupta, R. (2023). Book review: Régnier, P., Frey, D., Pierre, S., Varghese, K., & Wild, P.(Eds.), Handbook of Innovation and Appropriate Technologies for International Development. The Journal of Entrepreneurship. Volume 32, Issue 1. https://doi.org/10.1177/09713557231175791.
• Mishra, A. (2022). Book review: Heidi M. Neck and Yipewng Liu, Innovation in Global Entrepreneurship Education: Teaching Entrepreneurship in Practice. The Journal of Entrepreneurship. Volume 31, Issue 2 https://doi.org/10.1177/09713557221110319.
• Shrivastava, U. (2020). Abhijit V. Banerjee and Esther Duflo (Eds), Good economics for hard times: Better answers to our biggest problems.  International Small Business Journal. doi/full/10.1177/0266242620932284
• Paray, Z.A., (2019). Dennis R. Young, Richard Steinberg, Rosemarie Emanuele and Walter o. Simmons (Eds.), Economics for Nonprofit Managers and Social Entrepreneurs. Journal of Entrepreneurship 29 (1): 211-215. DOI: 10.1177/0971355719893525.
• Tapaswini, S. (2019), Alain Fayolle (Eds) ‘The Handbook of Research on Social Entrepreneurship by’, accepted in The International Journal of Entrepreneurship and Innovation, 20(3), pp 227-228. org/10.1177/1465750319850486
• Shrivastava, U, (2019). Thiel PA and Masters B, Zero to One: Notes on Startups, Or How to Build the Future. US: Crown publishers, 2014; 204 pp. Published in International Journal of Entrepreneurship and Innovation. Sage Publication, 2019. DOI: 10.1177/1465750319834805
• Shrivastava, U, (2019). Tarun Khanna, Trust: Creating the foundation for entrepreneurship in developing countries, Oakland, CA: BerretKohler Publishers, 2018; 183 pp. Published in International Small Business Journal, Sage Publication, 2019.
• Paray, Z.A., (2019). Simon Bridge, The search for entrepreneurship: Finding more questions than answers, Abingdon: Routledge, 2016; 124 pp., ISBN: 9781138292680. Published in International Small Business Journal, 37 (8), 831-832. https://doi.org/10.1177/0266242619871859.
• Swain, T. (2019). Handbook of Research on Entrepreneurship: What we know and what we need to know, International Journal of Entrepreneurship and Innovation. Sage Publication, May 2019.
• Shrivastava, U, (2018). Audretsch, DB, Falck O and Heblich S (eds), Handbook of Research on Innovation and Entrepreneurship. Edward Elgar Publishing: Cheltenham, UK, 2011; 501 pp. Published in International Journal of Entrepreneurship and Innovation. Sage Publication, 2018.
• Dwivedi A.K. and Maitraya S. (2018). Alain Fayolle (Ed.), A Research Agenda for Entrepreneurship Education, Massachusetts, USA: Edward Elgar Publishing, 2018, 309 pp.
• Mishra, S., (2018). Managing the family business theory and practice. In Thomas Zellweger, Journal of Entrepreneurship, 27 (2). 309. doi: org/10.1177/0971355718781240.
• Shankar, R. K. (2018). The emergence of entrepreneurial behaviour. In Susana C Santos, Antonio Caetano, Craig Mitchell, Hans Landstrom & Alain Fayolle. The Journal of Entrepreneurship, 27(1), 137-140.
• Kumar, A. (2017). In S. Roy, Small and medium enterprises in India: Infirmities and asymmetries in industrial cluster’ in Small Enterprises Development, Management & Extension Journal (pp. 99-101).
• Kumar, S. (2017). Social entrepreneurship: What everyone needs to know. In D. Bornstein, & S. Davis, Small Enterprises Development, Management and Extension Journal.
• Shankar, R. K., (2017). Creative intelligence, harnessing the power to create, connect, and inspire. In Bruce. Nassbaum, Vision, 21(2). 240. doi.org/10.1177/097226291771238
• Shankar, R. K. (2017). The 10 Commandments for family business. In Kavil Ramachandran, Business Perspectives and Research, 6 (1). 76. doi: org/10.1177/2278533717722660.
• Shankar, R. K. (2017). Advanced introduction to corporate venturing. In Robert Hisrich, The Journal of Entrepreneurship, 26(2), 239-241.
• Shankar, R. K. (2017). Concise guide to entrepreneurship, technology and innovation. In D. B. Audretsch, C. S. Hayter & A. N. Link, The Journal of Entrepreneurship, 26(1), 132-135.
• Shankar, R. K. (2017). Handbook of measures for international entrepreneurship research. In N. Coviello & H. Yli-Renko, The Journal of Entrepreneurship, 26(1), 123-125.
• Shankar, R. K. (2017). Handbook of research on corporate entrepreneurship. In S. A. Zahra, D. O. Neubaum & J. C. Hayton. International Small Business Journal, 35(7), 876-877.
• Shankar, R. K. (2017). Theoretical perspectives in family business. In M. Nordqvist, L. Melin, M. Waldkirch & G. Kumeto, Journal of Entrepreneurship and Innovation in Emerging Economies, 3 (1), 77-79.
• Shankar, R. K. (2016). Jessica van den Bosch and Geert Duysters, corporate venturing: organizing for innovation. Vikalpa, 41 (1), 96-98.
• Shankar, R. K. (2016). Research handbook of entrepreneurial exit. In D. R. DeTienne & K. Wennberg, International Small Business Journal, 34(5), 728-729.
• Shankar, R. K. (2016). The accidental scholar. In J. N. Sheth & J. Yow, Vision – The Journal of Business Perspective, 19 (2), 182-184.
• Shankar, R. K. (2016). The ten commandments for family business. In Kavil Ramachandran, The Journal of Entrepreneurship, 25 (2), 258-260.
• Shankar, R. K. (2016). The value trail: How to effectively understand, deploy and monitor successful business models. In M. Sanso, The Journal of Entrepreneurship, 25 (1), 108-110.
• Basu, A. (2015). Study of tribal entrepreneurship on Indian perspective - Based on findings of J.B.Komariah and Madhusudan Trivedi. In Latest Trends in Management, Economics, and Social Sciences (pp. 65-68). Siliguri.
• Shankar, R. K. (2015). Entrepreneurial failure. In D. A. Shepherd, The Journal of Entrepreneurship, 24 (2), 242-256.
• Shankar, R. K. (2015). Enhancing entrepreneurial excellence. In R. A. Baron, The Journal of Entrepreneurship, 24 (1), 83-88.
• Shankar, R. K. (2015). Necessity entrepreneurs: Microenterprise education and economic development. In Jeremi Brewer & Stephen W. Gibson, International Small Business Journal, 33 (5), 594-595.

Case Published 

• Gupta, R. (2024). Eastern Mindfulness: Designing the Social Media Marketing Strategy. In Ivey Publishing. https://www.iveypublishing.ca/s/product/eastern-mindfulness-designing-the-social-media-marketing-strategy/01tOF000002a1R4YAI
• Shankar, R. (2017). Incubator or accelerator – A tech startup’s dilemma. In Emerald emerging markets case studies. doi:10.1108/EEMCS-06-2016-0103.
• Basu, A., & Ghosh, B. (2016). A case study of market strategies of ILLA sawmill with special reference to sawmilll business in Siliguri, West bengal. In R. Kasilingam, B. Rajeswari, & R. C. Sivasubramanium, Intelligence, innovation and inclusion: Best parctices for global excellence (pp. 1026-1033). Chennai: Vijay Nicole Imprints Private.
• Basu, A. (2015). A Casestudy on family enterprise with special reference to Illa sawmill, Siliguri, West Bengal. In Eleventh Biennial conference on entrepreneurship (Vol. 1, pp. 561-570). Delhi: Bookwell.
• Shankar, R. K. (2015). Kalpathy kumaraswamy. The Journal of Entrepreneurship, 24(2), 63-72.

Kumar, Sumit & Manavadariya, Pratik (2017) Start-up Opportunities and Challenges for Paint Industries by Going “Green” in India, In Sasi Misra, Sunil Shukla and Ganapathi Batthini (Eds.). Twelfth Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House.

Mahendra, Bhavya (2017) The Art of Pochampally: Declining or Reviving, In Sasi Misra, Sunil Shukla and Ganapathi Batthini (Eds.). Twelfth Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House. Merja, Jay & Priyan, P K (2017) A Study on the Linkage between Entrepreneurship, Innovation and Technology in the Context of Professional Education and Students in Gujarat, In Sasi Misra, Sunil Shukla and Ganapathi Batthini (Eds.). Twelfth Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House.

Patel, Palak & Merja, Jay (2017) The Start-Up System, In Sasi Misra, Sunil Shukla and Ganapathi Batthini (Eds.).Twelfth Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House.

Merja, Jay & Patel, Palak (2015) Intrapreneurship, In Sasi Misra, Dinesh Awasthi and Ganapathi Batthini (Eds.). Eleventh Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House.

Patel, Palak; Merja, Jay (2015) Women Entrepreneurship: Engage-Inspire-Transform, In Sasi Misra, Dinesh Awasthi and Ganapathi Batthini (Eds.). Eleventh Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House.

Patil, Aditi & Kumar, Aditya (2015) Tribal Entrepreneurship, In Sasi Misra, Dinesh Awasthi and Ganapathi Batthini (Eds.). Eleventh Biennial Conference on Entrepreneurship. New Delhi: Bookwell Publishing House.

Agarwal, Rounak & Ahir, Tejaskumar(2012) Foreign Direct Investment (FDI) In Indian Retail (Part 1 of 2) SMU Political Economic Exchange 23.