Name of the Beneficiary
Samar Khan & Mansi Kapri
Name of the Enterprise Floated
Saarnik Naturals
Present Turnover
₹ 5 Lakh
Employment Generated
30
Inital Investments
- ₹ 2 Lakh
Awards Received
- State Handloom & Handicraft Award, 2022
Visionaries Mansi and Samar always aspired to become entrepreneurs and serve society by building something meaningful. Their desire to float a venture led them to conduct a market research to identify a viable business opportunity. Their probe led them to a glaring gap in the market for authentic, high-quality forest-based products. They realized that Uttarakhand’s diverse forest ecosystem could be leveraged to produce authentic locally sourced products, used widely by people in their daily requirements. But despite all the hard work, their idea couldn’t be crystallised. They looked for guidance and direction.
Help came to them in the form of 12-day Entrepreneurship Development Programme conducted at the LSM Pithoragarh Campus under Devbhoomi Udyamita Yojana, a scheme of the Higher Education Department of Uttarakhand, implemented by EDII. The duo enrolled for the programme and as they say, “During the training, we gained knowledge on the fundamentals of entrepreneurship which answered several questions that had been bothering us for a while. We could see a clear path to tread on and we started our entrepreneurial journey from here.”
Mansi and Samar launched Saarnik Naturals, a venture dedicated to offering products sourced from the rich Himalayan ecosystem. The brand focuses on delivering high-quality products, including 100% pure A2 Gir Cow Ghee made through the traditional Bilona method, raw organic honey in varieties such as Wildforest, Acacia, Jamun, Neem and Tulsi, millet-based pasta and macaroni, cold-pressed oils and premium Kashmiri almonds.
Mansi and Samar, in the early stage of their entrepreneurial journey, are progressing well with all efforts and guidance from mentors, in place, to scale the venture. They are also focussed on leveraging every platform, including fests, festivals and their website to market their products. Their efforts, and the potential in their vision was spotted by IIM Kashipur and they were shortlisted for the RABI Programme at this Institute. Undergoing the same, they are further receiving mentorship and funding support.
Saarnik Naturals ensures that every product meets high quality standards, with all products being 100% lab-tested. The laboratory reports made also available on request. Looking forward, the duo has also partnered with a reputed B2B supplier in Pune to have a better outreach to consumers. Inspirational Mansi and Samar are scaling smart, and very soon aspire to take the authentic flavours and natural products of Uttarakhand onto the global stage.