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Pankaj Pandey, Parv Honey

Name of the Beneficiary

Pankaj Pandey

Name of the Enterprise Floated

Parv Honey

Present Turnover

₹ 5 Lakh

Employment Generated

30

Inital Investments

  • ₹ 2 Lakh

Awards Received

  • State Handloom & Handicraft Award, 2022

Pankaj hails from Bhimtal, where his father had been engaged in beekeeping work for nearly two decades. While this work helped meet basic family expenses, it lacked scale. Growing up around honey production, Pankaj always believed the product had more potential. However, limited entrepreneurial exposure and marketing knowledge held him back from turning this traditional work into a viable business.

While pursuing MBA at Kumaun University, Pankaj attended a two-day boot camp under the Devbhoomi Udyamita Yojana (DUY) at his university. The camp ignited his passion to turn his family’s traditional honey harvesting into a value-added, branded enterprise. With the guidance of mentors, he developed a Business Model Canvas. DUY mentors spotted his potential and selected him for a 12-day Entrepreneurship Development Programme, which further refined his business idea.

Pankaj launched Parv Honey, a brand built on authenticity and trust. He received seed funding of Rs. 75,000 under Devbhoomi Udyamita Yojana (DUY). But unlike every startup, he also faced hurdles. Most of the customers were unable to differentiate between pure and adulterated honey. Thus, to deal with this, Pankaj created an informative catalogue that explains the properties of pure honey. Pankaj knew that imparting knowledge is essential to build customer trust.

Pankaj completed an MBA in Marketing, so he knew that social media outreach could accelerate the sales and reach, but dependence on e-commerce platform is not always a good option; therefore, the DUY team is assisting the brand in developing its own website. Within a year, Parv Honey generated revenue of Rs. 4 Lakh. Currently, he is working on packaging, product presentation, branding and expanding his distribution network. Pankaj’s goal is to build a sustainable, trust-based brand with a strong regional identity.