In line with the Atmanirbhar Bharat Abhiyaan, EDII is implementing Project Aarohan (meaning ‘Ascent’) under the aegis of Tata Power to empower local communities especially farmers, fisherfolk and artisans from Mundra and Mandvi regions of Kutch district, Gujarat. The mandate of the Project (2023 -2025) is to enable productive employment and entrepreneurial opportunities for beneficiaries, thus creating inclusive and sustainable livelihood models through capacity building and enhancement of skill sets.
A dedicated project office and Common Facility Centre (CFC) have been established in Bidada (near Mandvi) to streamline training, production, and outreach activities. The project is currently benefiting over 1,000 individuals—directly and indirectly—across 19 villages in the region. The pilot phase was first launched in 2022, leading to Phase 1 implementation during October 2023 – March 2025.
Till date, 21 enterprises have been established and completed necessary regulatory formalities.
Sales of Rs. 42 Lakhs through market linkage interventions (exhibitions, B2B and digital marketing).
72 artisan cards issued from DC Handicrafts.
Launched a Common Facility Centre-cum-Craft Shoppe at Bidada, serving as a hub for capacity building, production, and marketing.
Concept-to-completion branding strategy worked out and adopted by 10 enterprises.