As part of ITC’s CSR interventions, Institute worked towards improving India’s agricultural landscape through women agriculturists under Agro Management Programme (AMP). The institute has setup Custom Hiring Centers (CHCs) in Shirur near Pune. Capacity building programmes have been conducted to train Joint Liability Groups (primarily women) to start CHCs. Members of Maharashtra State Rural Livelihoods Mission and Mahila Arthik Vikas Mahamandal (MAVIM) has been provided training to pursue sustainable livelihood opportunities.