Priti B Bhatia

 
Name of the beneficiary Priti B Bhatia
Project/Programme Name PGDBEM 2003-2004
Name of the enterprise floated Awesome Sparklers
Initial Investment 50+ lakh
Employment Generated 30+
Present Turnover 60cr+
Awards Rec’d EDII President’s Alumnus Award, 2020Best Designing Award and Best Manufacturing in Small Scale Sector by the Health Minister of KarnatakaAward for Best Women Entrepreneur and Successful Achiever Award by the Governor of Gujarat for the jewellery industryAward for Best Design by Gem & Jewellery Trade Council of India (GJTCI)

Name of the Beneficiary

Priti B Bhatia

Project/Programme Name

PGDBEM 2003-2004

Present Turnover

60cr+

Initial Investment

50+ lakh

Employment Generated

30+

Name of the enterprise floated

  • Awesome Sparklers

Awards Received

  • EDII President’s Alumnus Award, 2020
  • Best Designing Award and Best Manufacturing in Small Scale Sector by the Health Minister of Karnataka
  • Award for Best Women Entrepreneur and Successful Achiever Award by the Governor of Gujarat for the jewellery industry
  • Award for Best Design by Gem & Jewellery Trade Council of India (GJTCI)

Priti, true to her name, spreads ‘love’ and ‘joy’ through her aesthetically-designed jewellery. Priti’s entrepreneurial journey began with a desire to express her creative instincts. However, doing business was not new for Priti as her family was into the chemicals industry. After graduation, while exploring further education options, she decided to pursue an entrepreneurial path and enrolled at EDII. 

Priti’s time at EDII proved transformative. Priti bagged the Bharti Student of the Year Award for Best All-rounder of the PG Programmes (2003-04) and Silver Medal for Scholastic Performance in Family Business Management (2003-04). This recognition marked a turning point for her; she joined her family business, supervised the import-export department and managed dye imports from China. Later, she also managed operations of Life Spring, a health and beauty store within her husband’s business portfolio. Despite the satisfaction she derived from these ventures, Priti longed to start something of her own.    

Priti’s parents, especially her mother, supported her during a challenging phase in her personal life. Her mother recognized her potential and encouraged her to follow her passion for jewellery. This passion stemmed from Priti’s observation of unethical practices in the diamond jewellery market, where customers were often cheated. This sparked the idea to create high-quality, trustworthy diamond jewellery, a dream she shared with her mother.  

In March 2010, Priti launched Awesome Sparklers. The brand specializes in designer diamond jewellery, targeting women above 30. Her creations crafted from 18-carat gold and embellished with diamonds and gemstone