Punit Moris Ekka

Assistant Professor

Envelope

Biography

Mr. Ekka possesses more than 8 years of work experience in Industry with expertise in sales and marketing of banking and financial services, Mr. Ekka has authored multiple research papers in peer-reviewed reputed journals and has participated in academic conferences. He won the Best Paper Award in LUMIERE, organized by Great Lakes Institute of Management Gurgaon, in 2022. His interests are in the area of entrepreneurship, sustainability, branding & pricing strategy, marketing of services and tourism. Mr. Ekka has worked with FIFA, during the FIFA World Cup 2014.

Academic/Professional Qualification

  • Ph.D. (Pursuing) from IIM Sambalpur
  • MBA from IIM Indore
  • B.Tech. from NIT Jamshedpur

Areas of Specialization

  • Pricing strategy
  • Sustainability
  • Advertising & Branding
  • Destination management
  • Tourism & Hospitality management

Projects

  • Interested to teach: Start-ups and Idea generation, Pricing strategy, Branding, Tourism & Hospitality management.

Books
  • Published in Edited Book: Sustainable Business Practices in VUCA World.
Papers/Chapters
  • A Systematic Literature Review of Sustainable Customer Engagement in Hospitality Industry. ISBN: 978-81-961368-7-1
Research Publications
  • Sustainable Tourism during Covid-19: Literature Review and Research Agenda; ASEAN Journal on Hospitality and Tourism (ABDC indexed journal)
  • Amalgamation of innovation and hospitality in “new normal”: What, how and future avenues; Asian and Pacific Economic Review (ABDC indexed journal)
  • Catalyst for change: government, community development and tourist destinations; Spanish Review of Financial Economics (ABDC indexed journal)
  • Central Bank Digital Currency: Concepts, Themes and Future Research Agenda; Artha-Vikas: a journal of economic development (ABDC indexed journal)
  • Examining the synergies implication of merger and acquisition in banking sector: evidence from emerging economy; International Journal of Accounting and Business Finance (ABDC indexed journal)
  • Perception of Halal foods among non-Muslims: Concepts, trends, and future research avenues; Journal of Islamic Marketing (accepted for publication), (Scopus and ABDC indexed journal)
  • Halal tourism beyond 2020: concepts, opportunities and future research directions; Journal of Islamic Marketing (Scopus and ABDC indexed journal)
  • Customer’s satisfaction as a critical success factor in Halal tourism: Literature review and research agenda; Journal of Islamic Marketing (Scopus and ABDC indexed journal)
  • The Intersection of Faith and Tourism: An Exploratory Study on Halal Tourism Motivations Among Indian Millennials; Journal of Islamic Marketing (Scopus and ABDC indexed journal)
Seminars & Conferences Attended
  • Presented in PAN IIM World Management Conference at IIM Sambalpur; 22-24 January, 2024
  • Presented in ISDSI Global Conference, organized by IIM Ranchi; 26-29 December, 2023
  • Presented in ICCMRO ’23, organized by MDI Gurgaon, 12-14 October, 2023
  • Presented in FMOS, organized by American Institute of Applied Sciences, Switzerland, 8-9 June, 2023
  • Presented in ICSDG, organized by Jaipuria Institute of Management Ghaziabad, 29 April, 2023
  • Presented in MDC, organized by IIT Jodhpur, 24-25 February, 2023
  • Presented in INDAM, organized by NMIMS Mumbai, 6-8 January, 2023
  • Presented in ICBIT, organized by MDI Murshidabad, 16-17 December, 2022
  • Presented in OIC, organized by Vedatya Institute Gurgaon, 8-9 December, 2022
  • Presented in PRISM Conference, organized by IIM Nagpur, 17-19 November, 2022
  • Best Paper Award Winner in LUMIERE, organized by Great Lakes Institute of Management Gurgaon, 7 July, 2022