Dr. Chetia has 9 years of experience of working with startups and various incubators across the country. Her experience of working in the Gujarat ecosystem is also diverse. Marketing strategies, social media strategies and product positioning, branding and identity are her key specialization areas. She has previously held important positions at the incubators of premier institutes, including NDBI – NID’s Business Incubator, CEPT Research and Development Foundation and LEAF-GLS University. Visiting faculty at CEPT University, Gujarat University and NIPER, Dr. Chetia has also been associated with MICA for research related initiatives. Dr. Chetia has published research papers and presented at various conferences.