Priyadarsini Patnaik

Assistant Professor

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Biography

Dr. Priyadarsini Patnaik possesses a decade of robust experience in Sales and Marketing, PAN India. Her career in the industry encompasses diverse and strategic leadership roles across esteemed organizations like Escorts Ltd, Sukam Ltd, Precision Ltd, Centurywells Ltd. In academia, she specializes in exploring the multifaceted application of Artificial Intelligence across disciplines. Her areas of research focus on AI-driven Online Product Recommendations and Consumer Generated Reviews. She has published in reputable journals and has presented her findings at several international conferences.

Academic/Professional Qualification

  • PGDM (Marketing & Mass Com Journalism)
  • PhD ( Management), Birla Global University
  • ISO 9001: 2015 Internal Auditor Certification from Global Quality Group ,UK
  • Advance CHRMP 2.0, Ripples , Bangalore
  • Industrial Relation & Labour Laws, Symbiosis , Pune
  • Human Resource Training & Development , Symbiosis Pune
  • Lean Six Sigma Green Belt Certification from CTTC

Areas of Specialization

  • AI driven Product Recommendations
  • Consumer Generated Reviews
  • Trust Based Recommendations
  • System Generated Recommendations
Papers/Chapters
  • Patnaik, P., Acharjya,B, P., & Bakkar, M. (2025). Federated Learning in Healthcare : Advancements, Challenges, and Future Direction. In Computational Intelligence enhanced Federated Learning in Scientific Applications. Nova Science Publications, USA , In Press / Scopus Indexed
  • Patnaik, P., Nayak, P., & Misra, S. (2023). Personalized Product Recommendation and User Satisfaction: Reference to Industry 5.0.In Advanced Research and Real-World Applications of Industry 5.0 (pp. 102-128). IGI Global/Scopus Indexed
  • Patnaik, P.(2023). The Impact of Artificial Intelligence driven Recommendation on Customer Experience in E-retailing. NOVA/Scopus Indexed /2023/IND-07SR/50
  • Patnaik, P., & Patnaik, B. (2022). The Influential Role of Trust in Understanding Online Product Recommendation System. In Future of Work and Business in Covid-19 Era (pp. 155-170). Springer,Singapore/ Scopus Indexed
  • Patnaik, P. (2022). Supply Chain Building Blocks and Post-COVID-19 Recovery Measures With Artificial Intelligence. In Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era (pp. 352-377). IGI Global.
  •  Patnaik, P. (2022). A Policy Framework Towards the Use of Artificial Intelligence by Public Institutions: Reference to FATE Analysis. In Handbook of Research on Artificial Intelligence in Government Practices and Processes (pp.13-37). IGI Global.
  •  Patnaik, P. (2022). Personalized Product Recommendation and User Satisfaction: Theory and Application. In Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services (pp. 35-67). IGI Global.
  • Patnaik,P.(2022). Personalized Product Recommendation & User Satisfaction Reference to Industry 5.0. In Handbook of Advanced Research and Real-World Applications of Industry 5.0. IGI Global.
  • Patnaik, P. (2022). Human-Machine Interactions: A Synthesis of Threats and Opportunities. In Advances in Deep Learning Applications for Smart Cities (pp. 101-122). IGI Global.
  • Patnaik, P., & Prakash, R. (2021). Future of Artificial Intelligence: Will People be at More of an Advantage Than They Are Today?. Internet of Things in Business Transformation: Developing an Engineering and Business Strategy for Industry 5.0, 61-69.Wiley ,Scopus Indexed
Research Publications
  • Patnaik, P., & Bakkar, M. (2024). Exploring determinants influencing artificial intelligence adoption, reference to diffusion of innovation theory. Technology in Society, 79, 102750, ABDC/ Scopus Indexed
  • Patnaik, P, Nayak, P. & Misra S. (2024) "The Influence of Personalized Product Recommendations on Purchase Intention: A Theoretical Synthesis Based On Self-Determination Theory" IJBIS, Inderscience Publishers/ABDC/ Scopus Indexed /In press
  • Patnaik, Priyadarsini & Dhal, Sharanika & Sabat, Deepti & Patnaik, Biswajeet. (2024). Understanding the Risks of Online Electronics Shopping: A Comprehensive Overview. The Empirical Economics Letters. III. 10.5281/zenodo.14041255/ ABDC
  • Patnaik, P., Nayak, P., & Misra, S. (2023). Effects of emotion on Instagram users' purchase decisions in the era of digitalization, SIJP,10(2),115-129
  • Patnaik, P, & Mohanty S. (2021) Effects of Product Recommendation System on Customer & E-retailer Relationship Optimization , Psychology & Education, 58(5), 5813-5836 / Scopus Indexed.
  • Patnaik, P. (2020). A Study on Changing Pattern of Rural Consumers’ Buying Behaviour. International Journal of Advance Study and Research Work (2581- 5997)/ Volume 3/Issue12/December 2020/ DOI:10.5281/zenodo.4351284 IJASRW
Seminars & Conferences Attended

International Conferences

  • 7th Global Leadership Research Conference, organized by GLRC- AMITY NOIDA, from 16th Feb 2022 to 18th Feb 2022. Presented paper titled “Impact of Online Review Credibility on Purchase Intention, With Reference to Source Credibility Theory”.
  • International Management Conference on Re-inventing the Future of work and Business : Challenges, Opportunities and the Path ahead – 27th -28th February ,2021, KIIT School of Management, KIIT University, Bhubaneswar /Presented paper titled “The Influential Role of Trust in understanding Online Product Recommender System”
  • International Conference on “Global Digital Economy: Managing Challenges and Opportunities” on 16 April 2021 , Birla Global University, Presented paper titled “Customers’ Purchase Responses towards Deployment of Personalized Recommendations”
  • International Conference on “Global Trends in Business Practices and Management Education” organized by BGU, BBSR, 24th -25th January 2020, Presented paper titled “Changing Pattern of Rural Consumer Behaviour” .
  • 6th International Conference on “Global Business Environment” Disruption in Business and Management Practices: Causes, Conflicts, and Control, International Management Institute, Bhubaneswar on December 11 – 12, 2020 and presented paper titled “A Study on artificial intelligence powered personalisation: Shaping the future of Marketing”
  • 25TH Annual IAJBS World Forum,  XUB , BBSR ,21st- 24th July 2019, Presented the paper titled “Projection of Women in Advertisement” : Changing the portrayal of women in Advertising”
  • Next Generation Management  by RCM, BBSR,15th -16th March 2019, Presented the paper titled “Impulse Buying Behavior of Working People In Online Shopping With Regard to Grocery Items in Metro Cities organized”.
  • IBS,Kolkatta , 12th -13th April 2019, Presented the paper titled “Effect of Advertising On Green Marketing In Context of Environmentally, Friendly Products”.
  • SEVENTH PAN-IIM WORLD MANAGEMENT CONFERENCE ,IIM Rohtak, 12th- 14th,December ,2019. Presented the paper “Success and Failure of Political Marketing In Creating Voter Attitude In Favour Of All The Party”.
  • 04th International Conference on Marketing, Technology, and Society- IIM Kozhikode /Presented the paper titled  “A Study On The Importance Of Environmental Awareness To Formulate The Concept Of Green Marketing”.
  • 13th ISDSI Conference – IIM Sambalpur -27th -30th December 2019, International conference on Innovations , Emerging Trends In Global Economy : Opportunities and Challenges.  Presented the paper titled “To Analyse The Effect of Various Internal Stimuli On The Impulse Buying Behaviour”.
  • International conference on "Issues and Challenges of Business in Emerging Economy organized by BGU, BBSR,11th-12thJanuary 2019. Presented the paper titled “Impact of Ecommerce in Global Marketing”.

National Conferences

  • National Seminar on UNIONISM: IR & Mgmt., Organized by PM & IR, Utkal University, Bhubhaneswar, organized 27th February 2019, Presented the paper titled “Role of Trade Union in India”.
  • National Seminar on “Indian Financial System : Strategic Issues, Challenges and Opportunities” by BGU, 18th October 2019. Presented the paper titled “Data Protection And Cyber Frauds”
  • National Conference on “New Paradigms in Management” "/ AIMS - Kolkatta , 24th August 2019. Presented the paper titled "A Critical Analysis Of  The Contribution Of Smart phone in Online Shopping”
  • National Seminar on Employment Relations : The Transformational Strategies for Sustainable HR Practices ,Organized by PM & IR , Utkal University , BBSR, 10th – 11thAugust,2019, Presented a case study of Maruti Suzuki India Ltd.
Associations
  • Asia Pacific S& M Professionals,
  • Society for Sales Management, 
  • Telecom ,
  • Mobile Apps Application,
  • Wireless Professionals India,
  • Automotive Management Professionals