Piyush Kumar Sinha

Senior Visiting Professor

Ph.D. (Management)

Biography

Dr. Piyush Sinha has previously served on deputation from the Government of India as Advisor to Rwanda-India Entrepreneurship Development Centre in Kigali, Rwanda. Concurrently, he holds the position of Chief Mentor at the Start-up Village Entrepreneurship Programme (SVEP), a flagship program of the Ministry of Rural Development, GoI. With professional experience spanning over 40 years, Dr. Sinha brings extensive expertise in teaching, research, advisory and training, as well as managerial experience in entrepreneurship and business strategy. Dr. Sinha has held prominent academic positions IIM Ahmedabad, IIM Bangalore, XIMB, and has also served as the Dean at MICA.

Areas of Specialization

  • Marketing
  • Retailing and E-Commerce
  • Entrepreneurship
  • Rural Markets
Books
  • Emerging Trends in Indian Marketing (Ed.), Academic Foundation, Delhi, 1991
  • Service Marketing: Text and Readings, Himalaya Publishing House, Bombay, 1994
  • Managing Retailing, 3rd Edition, Oxford University Press, 2018
  • Marketing (Asian Edition); Baines, Fill, Page and Sinha, Oxford University Press, 2013
Seminars & Conferences Attended
  • 28 Conferences including American Marketing Association, EDII and EIRASS
Assocations
  • Academy of Indian Marketing
  • Confederation of Indian Industry