Kotigari Reddi Swaroop

Assistant Professor

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Biography

Dr. K. R. Swaroop has over 12 years of teaching and research experience in the field of Marketing Management. He has authored numerous research papers in Scopus-indexed and ABDC-listed journals, along with book chapters. He has presented his research at national and international conferences in India and abroad, contributing to emerging discourses in digital marketing, consumer behaviour and sustainable marketing

Academic/Professional Qualification

  • PhD
  • MBA (Marketing)
  • UGC NET

Areas of Specialization

  • Consumer Behaviour,
  • Marketing Management
  • Marketing Analytics,
  • Green Marketing,
  • Digital marketing

Projects

  • Consumer Behaviour, Marketing Management Marketing Analytics, Green Marketing, Generative AI, Digital Marketing
Books
  • R. Swaroop, K. Girish Kumar, Co-Ordinate Editor, Business management trends issuesand prospects, ISBN N0: 978-93-82163-08-4, 2013
  • R.Swaroop, Consumer attitude and behavior towards green products, ISBN No:978-3-330-35127-1, LAP Lambert publications, Mauritius, 2017
Research Publications
  • Impact of Covid – 19 lockdown on unemployment in India – a before, during and after analysis. Academy of Marketing Studies Journal, 27(6), 1-13. (B- ABDC)
  • Assessing customer satisfaction of Food-tech firms during supply chain disruptions. Academy of Marketing Studies Journal, 26(S6), 1-8 (B- ABDC)
  • Societal Changes and Its Impact on Food Habits, International Journal of Scientific &Technology Research Volume 9, Issue02. (Scopus)
  • Sustainable Marketing and People Behavior for Enhanced Governance, Leadership and Governance for Sustainability (Scopus)
  • Consumer protection in the era of electronic marketplace in India, International Journal of Management, Technology and Engineering. Volume :9, Issue :6, Page: 939-946, ISSN:2249-7455
  • The future market growth and trends of Indian media and entertainment industry. EXCEL International Journal of Multidisciplinary Management Studies, Volume:3, Issue:1, 256-262, Online ISSN:2249-8834. UGC Listed: 5283
  • A Study on Awareness, Acceptance and Price sensitivity of Customized fertilizers among farmers and impact of Nutrient based subsidy on Customized fertilizers, International Journal
  • of Exclusive Management Research, Impact factor 5.76, pg no: 304-313, ISSN:2249-8672, UGC listed Journal:49166
  • Customer perceived value and preference towards online retail websites, International Journal of Exclusive Management Research, Impact factor 5.76, pg no: 270-273, ISSN:2249-8672,UGC listed Journal:49166
  • Who is going to rule the world economy by 2025 India or China, EXCEL International Journal of Multidisciplinary Management Studies, Volume:3, Issue:8, Pg No: 74-80, Online ISSN:2249-8834 UGC Listed: 5283
  • Innovative strategic HRM practices for global competitiveness–An empirical study, ZENITH International Journal of Business Economics & Management Research, Volum:3, Issue:4 , PageNo: 219-227, Online ISSN: 2249- 8826 UGC Listed: 6158
  • E-HRM and how it will reduce the cost in organization. Asia Pacific Journal of Marketing & Management Review Volume :1, Issue :4, Pg No:133-139, ISSN,2319, 2836.
  • Consumer Behaviour towards Green Products in Chittoor District. Intercontinental journal of marketing management, Vol: 2 Issue:1, Pg:NO:1- 6,Impact Factor: 0.450, ISSN: 2350-0883
  • Marketing practices of food Industry in the region of Rayalaseema of Andhra Pradesh, Intercontinental journal of marketing management Volume : 2 , Issue : 3 , Pg. No: 36-43,ISSN:2350-0883
  • Socio Economic Conditions of The Handloom Weavers In Nellore District. International journal of social science & interdisciplinary research Vol. 4, Issue:10, Pg No:69-78,ISSN:2277-3630
  • Marketing Problems Of Handloom Products in Weavers Of Nellore District. Intercontinental Journal Of Human Resource Management Vol-3, Issue 2, Pg NO:103-111, Impact Factor:0.414, ISSN:2350-0859
  • Manufacturing And Quality Practices Of Food Processing Industries In Rayalaseema Region of Andhra Pradesh, International journal of core engineering and management, volume 3, Issue 4, Pg No:24-33, ISSN:248-951
  • Consumer purchase intention towards green products, Primax International Journal of Marketing, Vol.4 Issue:2, Pg No:46-52, ISSN: 2348049-1
  • HRM Practices and Job Satisfaction Of The Employees In the Sri Kalahastiswara Swamivari Devasthanam, Intercontinental Journal Of Human Resource Management, Volume:2, Issue:7, Pg No:67-73, ONLINE ISSN:2350-0840
  • Are Leaders Born or Made?, Asia Pacific Journal of Marketing & Management Review, Volume:2, Issue:8, Pg No:35-40,ISSN, 2319, 2836.
  • Consumer Buying Behaviour Towards Green Products In Chittoor District. Volume 2, Issue 5, MERC Global’s International Journal of Social Science & Management, 2(5), Pg. No:379-383, ISSN:2348-5620
  • A Comparative Study of Entrepreneurship Development By District Industries Centers In Chittoor And Nellore Districts Of Andhra Pradesh, International Journal of Social Science& Interdisciplinary Research, volume 4, Issue 7, Pg No:15-21 ISSN:2277-3630.
Seminars & Conferences Attended
  • Presented paper titled “Exploring the Influence of Cause-Related Brand Partnerships on Consumer Attitudes and Purchase Decisions” at the International Conference on Business and Technology (ICBT Oxford 2024), University of Oxford, UK, November 21-22, 2024; received Certificate of Appreciation from EuroMid Business Technology, Istanbul.
  • Presented paper titled “SWAY OF SOCIAL MEDIA FINANCIAL CONTENT ON FINANCIAL LITERACY OF YOUNGSTERS IN A METROPOLITAN CITY” at the International Conference on Business and Technology (ICBT Cardiff 2025), Cardiff Business School, UK, July 23-24, 2025; awarded Certificate of Appreciation from EuroMid Academy of Business and Technology.
  • Presented “A Study on the Impact of Brick and Mortar Stores and e-Commerce on Impulsive Buying Behaviour of Consumers” at the International Conference on Business and Technology (ICBT Cardiff 2025), Cardiff Business School, UK, July 23-24, 2025; recognized with Certificate of Appreciation.
  • Received Certificate of Appreciation for presenting “Key Motivational Factors Driving the Adoption of Buy Now, Pay Later (BNPL)” at the International Conference on Business and Technology (ICBT Edinburgh 2025), University of Edinburgh, UK, April 12-13, 2025.
  • Presented the paper “An Exploratory Analysis of Neuromarketing Techniques and their Impact on Consumer Purchase Decisions” at the International Conference on Business and Technology (ICBT Edinburgh 2025), University of Edinburgh, UK, April 12-13, 2025
  • A Paper presented on” Strategic HRM Practices for Global Competitiveness –An Empirical Study” in the International conference and doctoral colloquium on social science research issues, challenges and strategies , 9-11 Jan 2013, Institute of Public Enterprise, Hyderabad (ICSSR Sponsored)
  • A paper presented on “consumer buying behaviour towards green products in Chittoor district”.In the International conference on Innovative management stratagies 6th & 7th March 2015, ,Madanapalle Institute of Technology and Science, Madanapalle
  • A Paper presented on “The influence of the corporate governance of human resource management on the corporate performance in India”. In the International conference on corporate governance: Emerging issues and global challenges,30-31 Jan, 2013, Sri Venkateswara University and University of Essex, Tirupathi.
  • A Paper presented on “ Green IT: Sustainable communications and Information Technology” inthe International conference on Statistics and information technology for a growing nation, Sri Venkateswara University, 30 Nov-02 Dec 2014, Tirupathi
  • A Paper presented on “ Activities and barriers of green supply chain management. In the International conference on operational research Theme : OR for Big Data & Analytics, Sri Venkateswara University, 1-3 December 2014, Tirupati
  • A paper presented on “ Consumer attitudes towards green products in Chittoor District in the International Conference on Science and Technology for National development – SMAC: An emerging tool -2016, 18th & 19th Nov. 2016, Adarsh Institute of Management and Information Technology, Bengaluru
  • A Paper presented on “Consumer perceived value and preference towards online retail stores” in the International conference on Ecosystems for growth of Business on 8th & 9th Sep. 2017, Acharya Bangalore B School, Bengaluru
  • A Paper presented on “A Study on Awareness, Acceptance and Price sensitivity of Customized fertilizers among farmers and impact of Nutrient based subsidy on Customized fertilizers” in the 8 th International Conference, 6th, 7th & 8th June 2018, Acharya Bangalore B-School Bengaluru
  • A Paper presented on “Consumer purchase intention towards green products” in the International Conference on Innovation Entrepreneurship & Sustainable value chain in a challenging environment, 7th June 2017, Primax Foundation , Kuala Lumpur, Malaysia
  • A Paper presented on “ Customer perceived value and preference towards online retail websites” in the National level seminar on Digitalization in Business Management : Impact and Challenges, 14th March 2018, KMM Institute of Techology & Sciences, Tirupati.
  • A Paper presented ”A study on attitudes towards yoga practices of secondary school children” in the 88th session of Indian Philosphical Congress, 17-19 Oct, 2014, Sri Venkateswara University, Tirupati
  • A Paper presented on “The Impact of Foreign Direct Investments In India With Special Reference to Automobile Industry” in the National conference, Shree institute of technical education, 8th Nov. 2012, Tirupati.
  • Paper presented on “ The effect of HRM on Business performance among Selected IT Companies” in the National Level Symposium on excellence in business practices in 21st century, KMM Institute of Technology & Sciences, 17th March 2012, Tirupati.
  • A Paper presented on “ New Social Aspects In Marketing With Reference to Green Marketing Awareness to The Consumers In India” in the National Conference on social aspects in Marketing Management for 21st century, Karnataka state women’s university, 21-22 Nov, 2013, Karnataka (ICSSR Sponsored).
  • Paper presented on “Green Products Growth and Challenges in India: With Special Reference to Small And Medium Enterprises In India” in the National Conference on performance, challenges and prospects of MSME in India, central university of Karnataka, Feb 21-22, 2014,Karnataka (ICSSR Sponsored).
  • Paper presented on “Green Marketing: A Study on Attitudes and Behaviour Towards Green Products in Chittoor District” in the 8th Doctoral Thesis Conference, IBS, 23-24 April 2015, Hyderabad.
  • A paper presented on “Consumer Attitude and Behaviour towards Green Products in Chittoor District” in the National l e v e l Symposium on Pioneering management in 21st century, KMM Institute of Technology & Sciences, 12th Mar 2015, Tirupati
  • A paper presented on “Consumer Behaviour and Eco-Labelling towards Green p roducts” in the National Seminar on Rur al Marketing and Rural consumerism: Road map towards sustainable rural India”, 24th & 25th April 2015, TJPS collge, Guntur
  • Paper presented on “Consumer Attitudes and Green Marketing regulations towards Green Products” in the National Conference on Tourism Marketing and its role in Indian Economy, 11th -12th March 2015, Vikramasimhapuri University, Nellore (ICSSR Sponsored).
  • A paper presented on “A study on consumer attitude and behaviour towards mobile advertising in Tirupati” in second annual conference on Emerging trends in Marketing, Sri Dharmasthala Manjunatheswara Institute of management development, 28th Oct, 2016. Karnataka
  • Presented paper on “A study on water resources and hydraulic Management”, National Consultation on the role of Science and Technology in National Development on 21st & 22nd March 2017 at Siddarth Institute of Engineering and Technology, Puttur
  • presented paper on “Tourism Development in India- Problems and Prospects” in the national conference on Services Marketing in emerging global economy, 28th August 2017, Sri Venkateswara University, Tirupati
  • presented paper on “Consumer attitudes towards green products” in the national consultation on Science and Technology for development of Indigenous India, 25th & 26th March , Vemu Institute of Technology, Tirupati.
Papers/Chapters
  • The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on prophet ARIMA-LSTM Model, 2nd IEEE International Conference on Integrated Intelligence and Communication Systems, ICIICS 2024 (Scopus)
  • Unveiling Integrity: Navigating Ethical Practices in the Realm of Indian Pharmaceutical Marketing Ventures, Studies in Big Data Volume 158, 2025, Pages 505-518 Springer Publications, (Scopus)
  • Analyzing the Market Dynamics of Electrical Appliances with a Special Emphasis on Sustainable Electric Energy, Achieving Sustainable Business Through AI, Technology Education and Computer Science, Studies in Big Data, volume 159, pp 499–512, Springer Publications, (Scopus)
  • Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour, Intelligent systems, Business, and Innovation research, Chapter First Online: 26 January 2024, pp 425–440, Springer Publications, (Scopus)
  • Unveiling the Digital Echo: How Online Reviews Shape Consumer Purchase Decisions, Chapter First Online: 13 September 2024 pp 269–281, Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations Springer Publications, (Scopus)
  • Hedonic personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City, Research on Islamic business concepts, Springer Publications 301-314(Scopus)
  • Emotional appeal in television advertising and its impact on buying behaviour, Intelligent systems, business and innovation research, vol:489, 425-440, Springer Publications (Scopus)
  • Unveiling the Power of Neuro-marketing: Crafting Brand Connections in the Minds of Retail Consumers, Conference paper, First Online: 28 July 2024, pp 336–349, Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation (ICBT 2024) Springer Publications (Scopus)
  • A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru , Lecture Notes in Networks and Systems 924 LNNS ,pp.79 Springer Publications (Scopus)
  • Consumption Patterns Among Employees of IT and ITES Sectors, Studies in Systems, Decision and Control 515 ,pp.513 Springer Publications (Scopus)
Associations
  • Life Member- Indian Science Congress Association