Launched in July 2024, Handmade in India – Phase II is a three-year initiative supported by HSBC India. The project aims to create a resilient entrepreneurial ecosystem around traditional handloom practices. Implemented by EDII as Knowledge Partner, the project focuses on handholding 1000 weavers across Bhuj, Gujarat and Erode, Tamil Nadu on the fronts of:
Focus on:
Capacity-building
⚙️Innovation in design & product development
🧠Strengthening market linkage
🔗Accessing to financial services and credit linkages
💳Promoting sustainable practices
🌍Convergence with Government schemes
📋Accessing domestic & global markets
📈Project Overview
The project is designed to support artisans through a wide range of handholding services, including assistance with sustainable raw materials and certification, business development, access to formal finance, digital and e-commerce enablement, and participation in national and international exhibitions.
Impact
62 villages covered across Bhuj and Erode
71 new designs developed
75 unique products introduced
3 new product lines launched
23 artisans obtained GST registration, facilitating formal market access
Sales worth Rs. 13,51,881 generated through exhibitions