Name of the beneficiary	Prithibhusan Deka
Project/Programme Name	PGDMN 2001-2002
Name of the enterprise floated	Founder of Gramya Vikash Mancha (A registered non-profit organization)  Pragjyotish Sanchay Aru Rindan Somabai Sommittee Limited (A registered thrift and credit cooperative society)Shoishav Vidyapeeth (School) Barhampur Krishi satra (An agricultural farm)
Initial Investment	1500/- only
Employment Generated	Currently working 227 staff
Present Turnover	Approximately 30 Cr
Funds Raised, if any	Approximately 100 Cr during last 25 years
Awards Rec’d	Special Jury Award for Emerging Entrepreneur, 2024Received award for distinguish Social work (North East) from Marowary Yuva Mancha, North EastDistinguish Social Worker Award by Rotary Club, South GuwahatiDinBandhobi Suchibrata Raichoushury Samaj Sewa Award Ambikagiri Smarak Nyash Guwahati Assam

Mr. Abhinav Daga
Director & Co-founder
House of Abhipri Pvt. Ltd.
PGDM, 2007

Abhinav hails from a family of farmers and since childhood agriculture has been a big part of his life. He wanted to integrate agriculture with his modern education and do something worthwhile for the betterment of his village and farmers. He joined EDII’s PGDM programme with specialization in agri-entrepreneurship. He says, “My goal was to study agriculture from the perspective of entrepreneurship and modern approaches but at EDII, I realized the difference between my preference and talent. My preference was to study agriculture and because of this I could never pay attention to my talent of fashion designing. EDII made me realize that I had a keen eye for style and trends.”

Abhinav recalls how his small dabs in fashion and trends earned him big accolades. These were triggers for Abhinav to rethink and he gradually started taking fashion designing, seriously. Although Abhinav was pursuing agripreneurship, he consulted his mentors about the scope and options in fashion designing and tried to simultaneously build his network and knowledge.

Abhinav envisioned House of Abhipri Pvt. Ltd., a vibrant enterprise that beautifully fuses heritage with innovation. Founded in 2012 with his wife, Priyanka Daga, under the House of Abhipri umbrella, they lead multiple labels: Abhipri (a popular airport retail brand); Marwar Rootss (an ethnic wear label for women and children inspired by the rich marwari culture) and Abhipri Textiles (manufacturing and textile trading operations). Rooted in authenticity and quality, House of Abhipri is synonymous with excellence, seamlessly fusing tradition with contemporary style. The brand is especially known for its signature Jodhpuri pieces—bandhgalas, sherwanis, hunting shirts, breeches, Indo-western wear and Nehru jackets—that showcase refined craftsmanship and modern cuts.

But the journey wasn’t a cakewalk for Abhinav. There were struggles, especially in the first year of operation. He was dependent on fabric producers and processors, and a delay on their part meant a breach of commitment on Abhinav’s part. There were complaints about the accessories used in outfits, which he purchased from the local market. As rectifying measures, Abhinav entered into a contract with a fabric supplier and a processing house, ensuring a fixed number of work days solely for him. This gave him control over their functioning. He also started manufacturing every small accessory in-house. This shift from dependence to total quality control was the turning point for him. His client base widened, with his unit getting perched, noticeably.