Etinder Pal Singh

Professor

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Biography

Dr. Etinder Pal Singh is an academic leader and marketing scholar with over 30 years of experience spanning academia, industry, and international markets. He recently transitioned from Apeejay School of Management, New Delhi, where he served for 16 years in various capacities including Professor of Marketing, Program Head – PGDM, Deputy Director, and Officiating Director.

He holds a PhD and MBA in Business, with teaching and research interests in Consumer Behavior, Retail, Relationship Marketing and Pedagogy. His career includes leadership roles in India, the US, and Canada—ranging from sales positions at Videocon and BPL, to academic leadership at HNB Garhwal University, and international assignments with REMN Bank (New York) and Blue Indus (Canada).

Dr. Singh has conducted over 100 corporate training programs for organisations such as FIS Global, Indian Oil, Maruti Suzuki, Kotak Mahindra, Cognizant, Lufthansa, and Honeywell, among others. He remains actively engaged in research, consulting, and institution-building.

Academic/Professional Qualification

  • Ph.D. (Business Studies)
  • MBA

Areas of Specialization

  • Marketing

Projects

  • Consumer Behaviour

  • Strategic Marketing Management

  • Sales & Distribution

  • Services Marketing

  • Channel Management

  • Marketing Management 1-2

  • Brand Management

  • IMC

Books

Cases Published with Teaching Note:

  • Case published in Emerald Emerging Markets Case Studies (with Teaching Note), ‘Zerial Education’, Authors: Etinder Pal Singh, Jyoti Doval, Deepak Halan, Vol. 13 No. 3. https://doi.org/10.1108/EEMCS-05-2023-0175, Publication date: 30 October 2023, Scopus
  • Case Published in Case Centre (with Teaching Note), ‘The New Kid on the Block: Rolmatol, Authors: Etinder Pal Singh, Preeti Suryawanshi, Ruchi Malik, Anuj Kumar, Originally Published in: May 2023 Case Reference no. 523-0045 (https://www.thecasecentre.org/products/view?id=191235)
  • Case Published in Case Centre (with Teaching Note), ‘The Agony of Social Share’, Subject category: HR/OB, Authors: Etinder Pal Singh, Jyoti Doval, Originally published in: Dec 2022 Case Reference no. 422-0134-1, https://www.thecasecentre.org/products/view?id=188178).
  • Case Published in Case Centre (with Teaching Note), ‘Every Life Matters: Doctor's Ethical Dilemma During Mad Rush of Patients’, Authors: Srirang Jha; Etinder Pal Singh, Originally published in: Dec 2022

Book Chapters

  • Chapter published- ‘Luxury Brands and Social Media’ in Emerging Trends in corporate Management published by Galaxy Group of Institutions, July 2012, ISBN: 978-81-8672-707-5
  • Chapter published- After Sales Services by a Car Manufacturer (A Case study), Globalization and Marketing Management, G.S. Batra and R.C. Dangwal (Eds) Deep and Deep, 2006
  • Chapter published- ‘Restructuring: Need For Emotionally Intelligent Leaders’, Contemporary Issues in Corporate Restructuring, Edited by S.L. Gupta, Publisher: Anmol Publications Pvt. Ltd., 2001
Research Publications

Papers Published in Journals:

  • Paper published in the issue of the International journal, ‘Corporate & Business Strategy Review’ (Scopus Cite Score: 0.4), 4(3), 159–166 (online). (ISSN – 2708-9924 (printed version), ISSN – 2708-4965 (online version) in 2023. Paper title, ‘Paternalistic leadership and organizational commitment: Evidence from the IT sector’ co-authored by Muzammil Ghayas, Malik Muhammad Sheheryar Khan, Etinder Pal Singh, Sami Alajlani, and Abdul Ghafar, Scopus, SJR: 0.16
  • Paper Published in International Journal, ‘Asian Business and Management’, Title: ‘The interplay of organisational culture, transformational leadership and organisation innovativeness: Evidence from India’, (ABDC: C, IF: 4.130, Vol 23, pages 211–212, SCImago Journal Rank (SJR): 0.725) DOI: https://doi.org/10.1057/s41291-023-00237-2, ISSN: 1476-9328 (electronic), Originally published in: May 2023, co-authors- Sanjeev Kumar, Rahul Raj, Irfaan Salem, Etinder Pal Singh, Kavita Goel & Rishi Bhatia
  • Paper Published in International Journal, ‘International Journal of Retail & Distribution Management’, Title: ‘Enemies to frenemies: coopetition between online and offline retailers amidst crises’, Vol 51, No 4, pg. No 425- 443, ISSN: 0959-0552 (ABDC: A, IF: 5.377, Scopus Cite Score: 6.1, SJR: 0.804) DOI: https://doi.org/10.1108/IJRDM-06-2022-0208 , Originally published in: Jan 2023, co-author- Deepak Halan
  • Paper published in International Journal, ‘Review of International Business and Strategy’ Title, ‘Investigating the Impact of Full-Term Experiential Learning Project on Management Graduates: An Emerging Economy Perspective’ published Feb 2nd, 2022 (Authors: Etinder Pal Singh, Jyoti Doval, Sanjeev Kumar, Malik Muhammad Khan), Vol. 32 Issue No. 4, pp. 677-694, DOI https://doi.org/10.1108/RIBS-03-2021-0049 (ISSN: 2059-6014) (IF: 2.77, Scopus Cite Score: 4.3, ABDC: C, SJR: 0.556)
  • Paper published in International Journal Acta Universitatis Bohemiae Meridionalis, Title, ‘Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective’ published February, 2022 (Authors: Priyanka Chadha, Etinder Pal Singh, Babita Yadav, Raghavan Srinivasan), Vol 24, No 3 (2021), DOI https://doi.org/10.32725/acta.2021.015 , ISSN 2336-4297 (online), (ABDC: C) Page no. 107-118
  • Paper published, Title ‘What Drives Consumers’ to Pay High Premium Price for Luxury Brand While Rejecting High Quality Non-Luxury Brands’, ISSN: 0975-1440, Amity Management Analyst, Vol. 9, Issue No. 1, Jan-June 2019, Pg. no. 30-48 (Peer Reviewed)
  • Paper published in Apeejay Business Review, Title ‘Customer Co-Creation: A Value Creation Perspective’, ISSN: 0974-1798, Apeejay Business Review, Vol. 16, Issue No. 1, June 2017, Pg. no. 39-44 (Authors: Etinder Pal Singh, Sanchita Sabharwal) (Peer Reviewed)
  • Paper Publication, ‘Sociological and Psychological Motives Behind Luxury Buying among Indian Consumers’, PIMT Journal of Research, Vol. 7, No. 1, ISSN: 02278- 7925, (Jul- Dec 2014) (Peer Reviewed)
  • Paper Publication, ‘Factors Affecting Success of Viral Marketing Campaigns in India’, PIMT Journal of Research, Vol. 6, No. 2, ISSN: 02278- 7925, (Jan- June 2014) (Peer Reviewed)
  • Paper Publication, ‘Green Buzz in Luxury Brands’, Review of Management, Vol. 3, No. 4, ISSN: 2231-0487, (Dec 2013) (Etinder Pal Singh, Jyoti Doval G S Batra) (Peer Reviewed)
  • Paper Publication, ‘Impact of Brand logo on consumer perception of the brand’, Punjab Journal of Business Studies, Published by Mata Gujri College, Shri Fateh Garh Sahib (Issue: April- Sep 2011), Vol. 7, No. 1, ISSN: 02278- 7925 (Peer Reviewed)


Papers published in Conference proceedings and presented in Conferences:

  • Paper presented in the Academy of Management (AOM) annual meeting 2024, Title ‘Orchestrating Sustainable Competitive Advantage in Start-Ups Through Artificial Intelligence’, 9 July 2023, ISSN (online): 2151-6561 https://journals.aom.org/doi/10.5465/AMPROC.2024.17414abstract
  • Paper presented in The International Conference on Re-inventing Business, Entrepreneurship and Sustainability in the Era of Challenges (MRCON-2021), Title ‘Expected Learning Outcomes by New Media Usage for Secondary School Students’ at Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, Feb 26-27, 2021, co-author- Satish Kumar
  • Paper published (Conference proceedings) and presented in the 4th National HR Conference on ‘Human Resource Management Practices and Trends’, Title ‘Artificial Intelligence and HR: Remarkable Opportunities, Hesitant Partners’, Authors- Etinder Pal Singh and Jyoti Doval, organized by Apeejay School of Management on May 10, 2019 (ISBN: 978-93-84562-14-4)
  • Paper published (Conference proceedings) and presented in the 9th National Conference on Contemporary Management Research (NACCMAR-2018), Title ‘Impact of Display of Nutritional Information on Food Choices’, Authors- Etinder Pal Singh, Anmol Kalra and Jyoti Doval, organized by Apeejay School of Management on February 2, 2018 ISBN: 978-93-84562-10-6
  • Paper published (Conference proceedings) and presented in the 9th National Conference on Contemporary Management Research (NACCMAR-2018), Title ‘Effects of Smart Watches on Health of Users’, Authors- Etinder Pal Singh and Yashasvi Arora, organized by Apeejay School of Management on February 2, 2018 ISBN: 978-93-84562-10-6
  • Paper Published (Conference proceedings) and presented in 3rd Conference on Emerging Trends in HR, Title ‘Technology Impacting the Recruitment Landscape: Shifting Paradigms’ at organized by Apeejay School of Management on May 26, 2017 (Authors- Etinder Pal Singh and Jyoti Doval)
  • Paper published (Conference proceedings) and presented in the 8th National Conference on Innovations for Sustainable Business (NCISB-2017), Title “Study on Current Trends in Sustainability by Big Food Companies” organized by Apeejay School of Management on February 3, 2017, ISBN: 978-93-84562-07-6 (Authors: Etinder Pal Singh, Sanchita Sabharwal)
  • Paper published (Conference proceedings) and presented in the 8th National Conference on Innovations for Sustainable Business (NCISB-2017), Title ‘A Study of Customer Perception towards Online Shopping’ organized by Apeejay School of Management on February 3, 2017, ISBN: 978-93-84562-07-6 (Authors: Apar Singh, Jashanjeet, Etinder Pal Singh)
  • Paper Presented in International Conference on Responsible Marketing (ICRM-2017), Title ‘Deceptive Descriptor Labels on Food Packaging’ at XLRI Jamshedpur January 23-24, 2017
  • Paper published (Conference proceedings) and presented in Annual International Conference of Emerging Markets Conference Board (CMEE 2017), Title ‘Descriptor Labels on Food Packaging and its Impact on Consumption’ at IIM Lucknow (Noida Campus) on January 5-7, 2017, ISBN: 978-81-928560-2-5
  • Paper presented in 6th International Conference on Management Practices and Research (ICMPR 2016), Title ‘Labels on Food Packaging and its Impact on Consumption’ organized by Apeejay School of Management on July 22, 2016
  • Paper presented in 2nd Conference on Innovative Practices in Information Technology and Operations Management (Innovations'2016), Title ‘Security and Privacy Issues in Social Networks’ organized by Apeejay School of Management on May 06, 2016 (Author: Etinder Pal Singh)
  • Paper presented on ‘Economic and Gender Differences in the Relationship between Advertising Priming and Food Choices among Young Children’ at the Conference of Marketing Scholars & Practitioners (CMSP-2015) on June 26, 2015 at Apeejay School of Management, Dwarka
  • Paper presentation and publication in conference proceedings in National Conference on Contemporary Management research, (Theme- Advancement in Management Theories and Practices), Title ‘Investigating Relationship Marketing Practices and its Impact on Customer Satisfaction’ organized by Apeejay School of Management on Oct 17, 2014, ISBN: 978-93- 84562-01- 4
  • Paper presented in Conference on Innovative Practices in Information Technology & Operations Management (INNOVATIONS-2014), Title “Mobility Solutions for Retail Industry” organized by Apeejay School of Management on January 17, 2014
  • Paper presented in 3rd International Conference on Management Practices and Research, Title ‘Green Luxury: Case of Select Luxury Brands’ organized by Apeejay School of Management on July 26, 2013 (Etinder Pal Singh, Jyoti Doval)
  • Paper presented at the Conference on HR Strategies in Changing Global Scenario, Title ‘Using Gamification as a tool for Employee Engagement’ organized by Apeejay School of Management on May 17, 2013 (Etinder Pal Singh, Jyoti Doval)
  • Paper presented at the Conference on HR Strategies in Changing Global Scenario, Title ‘Understanding needs and expectations of Indian Working Women’ organized by Apeejay School of Management on May 17, 2013, (Etinder Pal Singh, Jyoti Doval)
  • Paper presented in 2nd National Conference of Marketing Scholars and Practitioners, Title ‘Impact of Advertising on Obesity in Children’, organized by Apeejay School of Management, New Delhi on May 10, 2013 (Authors: Etinder Pal Singh and Ratika Dhawan)
  • Paper presented in 2nd National Conference of Marketing Scholars and Practitioners, Title ‘Exploring Repurchase Intents: A Consequence of Customer Satisfaction’, organized by Apeejay School of Management, New Delhi on May 10, 2013 (Authors: Etinder Pal Singh and Angad Singh)
  • Paper presented on ‘Impact of the Demographic Profile on the Luxury Buying Intentions’ at the Conference of Marketing Scholars and Practitioners: CMSP-2011 on 23 Sep, 2011 at Apeejay School of Management, Dwarka (Authors: Jyoti Doval & Etinder Pal Singh)
  • Paper Presented on ‘Benchmarking: A Strategic Tool for Sustainable Marketing’ at 4th National Conference on Contemporary Management Research (NACCMAR), May 13th, 2011, ASM, Dwarka (Authors: Etinder Pal Singh and Apar Singh)
  • Paper presented on "Consumer Psychology: Street Vendor perspective" and also co chaired the session on Marketing at the International Conference on Contemporary Management research (ICMPR), on the 28th Dec, 2010, ASM (Authors: Jyoti Doval & Etinder Pal Singh)
  • Paper presented on ‘Future of Retail’ at ‘Changing landscape in the Indian retail sector: present and future’ School of Management studies, Punjabi University, Patiala on 12-13th Nov, 2010
  • Paper presented on ‘Branding in Disparate India’ at the national conference on ‘Rural Business Management - Imperatives for Sustainable Growth’ on 30th October 2010 at Tecnia Institute for Advance studies, New Delhi
  • Paper Presented on ‘Future of Advertising’ at National Conference on Contemporary Management research (NACCMAR) 2010, May 14th, 2010, ASM, Dwarka Authors: Etinder Pal Singh and Apar Singh)
  • Paper published on ‘Recession and its Psychological Impacts’: Pravah, Quarterly journal of Confederation of Management Professionals, New Delhi: Jan- April 2009
  • Paper presented on ‘Global Branding (Brand India)’ at Phoenix 2008 (an initiative of KBS and Ad club Bombay)
  • Paper presented on ‘Restructuring: Need for Emotionally Intelligent leaders’ at National Seminar on Contemporary Issues in Corporate restructuring in India in the new millennium- at Dept. Of Business Management, Kurukshetra University, March 11-12, 2000
  • Paper presented on ‘Riding the success of E-wave’ at the National Seminar on 21st century manager- at Dept. Of Business Management, Gurukul Kangri University, March 11, 2000
Seminars & Conferences Attended
  • Attended 11th Indian Management Conclave 2021 (In-Person Conference) at MDI Gurgaon Campus on December 20th, 2021 Organized by: MBAUniverse.com and MDI Gurgaon
  • Participated in the online AICTE-NITTT Orientation Training Programme (OTP) for MentoOrganized by NITTTR Chennai (4.1.2021 to 8.1.2021)
  • Attended ‘Global Partnership Summit, 2018’, organised by India Center Foundation, held on Dec 11-14, 2017
  • Attended Empowered Educators Program, organized by Deloitte, Delhi, September 30, 2016
  • Attended ‘LinkedIn Brand Connect- Brand Master class’ organised by LinkedIn India, Sep 14, 2016
  • Attended Moodle workshop, organised by Apeejay School of Management, Dwarka, New Delhi held on August 1, 2015
  • Attended Workshop on Academic writing with a theme ‘Developing Intellectual Profile’ organised by Apeejay School of Management, Dwarka, New Delhi, held on June 4, 2015
  • Attended seminar on ‘Intellectual Property Rights and Patenting’ organized by Apeejay Stya University and Apeejay School of Management on January 16, 2014. Key speaker for the seminar were, Ms. Denise W. DeFranco, Partner, Finnegan Attorney IPR, USA
  • Attended seminar on ‘Dynamics of Managing Teams’, key speaker were, Ms. Anila Rattan, Chief, Strategy, Larks Learning, Ms. Chaitali Mukherjee, Country Manager, Right Management India, and Mr Ajith S N, Principal Consultant, PwC on November 30, 2013
  • Attended seminar on ‘Academic Community Engagement (ACE): A Viable pedagogy for Business Education’- Prof. Sanjay Metha, Sam Houston University on Jan 08, 2013
  • Attended half day seminar on Social Media in Indian Context by Prof. Nikhilesh Dholakia, University of Rhode Island, USA, on Jan 15, 2013
  • Attended half day workshop on Research publications in International Journals by Prof Ruby Roy Dholakia, University of Rhode Island, USA on Jan 15, 2013
  • Attended seminar of ‘Leveraging HR for competitiveness’, Dec 2012
  • Attended seminar on ‘Social Media as a tool for Building Brands’- Mr. Santosh Desai, CEO and MD, Future Brands, Aug 2012
  • Attended 2 days Case Writing Workshop- Conducted by Rajeev Sawhney, Professor, Western Illinois University, organized by Apeejay School of Management, May 2012
  • Attended 3 days “Case Teaching Workshop” Conducted by Rajeev Sawhney, Professor, Western Illinois University, organized by Apeejay School of Management, May 2011
  • Attended National Conference (Marketing: Yesterday-Today-Tomorrow’) Organized by Asia Pacific Institute of Management on Jan 13, 2011
  • Brandwars (A five days marketing workshop)-By Shaymal Gosh From Market Modelers (Singapore), May 2008
  • Attended 3 days workshop on ‘Advertising for Non-Advertising’, on June 20-22, 2007 organised by Lintas India
  • Attended five days ‘LOWE Worldwide Planning Tools’ Training Program, on Feb 21-25, 2007 organised by Lintas India
  • Attended workshop on ‘Media for Advertising’, 2007
  • Attended ‘Innovation and creativity workshop’ 2007
  • Attended ‘Creative Thinking workshop’ by Adi Pocha, 2007
  • Attended ‘Expanding to Lead (a leadership program)’ by Sushma Sharma, organised by Lintas India, 2007
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Associations

Professor & Director- Department of CSR Partnerships & Regional Director- Southern Regional Office

  • Delivered session on “Cutting-Edge Teaching Approaches for Marketing Management” on 19th January, 2024 during one Week (Online) Faculty Development Programme on, “Unveiling Innovative Teaching Approaches in Information Technology and Management”, organised by Mahatma Hansraj Malaviya Mission Teacher Training Centre (MH-MMTTC), Hansraj College in collaboration with Institute of Innovation In Technology and Management from 15th –20th January, 2024
  • Chaired a session at the 12th International Conference on Management Practices and Research (ICMPR- 2023) organised by Apeejay School of Management, New Delhi on April 29, 2023
  • Chaired a session at the 5th Conference of Marketing Scholars and Practitioners (CMSP- 2023) organised by Apeejay School of Management, New Delhi on Feb 17, 2023
  • Chaired a session at the Global Conference Global Conference on Emerging Technologies, Business, Sustainable Innovative Business Practices, and Social Well-Being organised by Shri Jairambhai Patel Institute of Business Management (SJPI), promoted by the National Institute of Cooperative Management, Gandhinagar (NICM) on December 11, 2022
  • Chaired a session at the 13th Annual Conference on Business Research, Innovation and Technology (BRIT- 2022) organised by Apeejay School of Management, New Delhi on June 24, 2022
  • Chaired a session in the 11th International Conference on Management Practices and Research (Theme: Changing Dynamics in Management and Leadership Post Pandemic) organised by Apeejay School of Management, New Delhi on May 12, 2022
  • Chaired a session in the 10th International Conference on Management Practices and Research; organised by Apeejay School of Management, New Delhi and School of Business, Thomas Jefferson University, Philadelphia, USA & Uniglobe College, Nepal on Jan 29, 2021
  • Session Chair (Two Sessions) at 4th International Conference of Marketing, Strategy & Policy organized (Online Mode) by New Castle University, London held on 9-11 Dec 2020
  • Session Chair at Conference on Business Analytics (Virual Mode) held on 14th Aug 2020, organized by Apeejay School of Management, New Delhi.
  • Chaired a session in the 9th International Conference on Management Practices and Research New Paradigms in Global Business & Research organised by Apeejay School of Management, New Delhi and School of Business, Thomas Jefferson University, Philadelphia, USA on July 26, 2019
  • Session Chair at 4th National Conference on Human Resource Management Practices and Research held on 10th May 2019 at Apeejay School of Management, New Delhi.
  • Chaired a session in the 6th Annual International Commerce Conference, 2018 on the theme ‘Digital Outreach and Future of Marketing Practices’, organised by Delhi School of Economics, University of Delhi, held on January 11-12, 2018
  • Chaired a session in the 5th Annual International Commerce Conference on ‘Startup to Sustainability: Initiatives and Challenges’, organised by Delhi School of Economics, University of Delhi, held on November 4-5, 2016
  • Delivered a session on "Marketing of Services" on July 21, 2016, for WMP II (term 5) at IIM Lucknow, Noida campus
  • Delivered a session on "Market Research & Entrepreneurship" on Dec 02, 2014, during a two week Faculty Development Program organised by Banarsidas Chandiwala Institute of Professional Studies, New Delhi on Entrepreneurship Development, program was sponsored by Department of Science & Technology, Ministry of Science & Technology, Govt. of India and received faculty participants from different institutes across India
  • Keynote delivered on “Knowledge management and Future of work” at the HR seminar on “Leadership Challenges in Knowledge Economy” on 18 Jan, 2013 at ASM, Dwarka
  • Session taken on ‘Branding and social Media’ in the Business Skill development program organized by MSME and BVIMR, at BVIMR, New Delhi on 8th March, 2011
  • Session taken on "Branding and Social Media" at faculty Refresher program " Changing Paradigms", organized by GNDU, Amritsar on Feb 3-4, 2011
  • Keynote address on "Advertising: present scenario: cases n lessons" at the National seminar on "New Paradigms in Marketing and strategies for future" at Indian Law institute organized by Delhi college of Advance studies, New Delhi on 26th Feb, 2011
  • Workshop on " Handling Case studies- Shortcuts and Nuances’ at NSIT, New Delhi on 9th Feb, 2011
  • Chaired session at the National Conference "Marketing: yesterday-today-tomorrow" at Asia Pacific Institute of Management 13-14th Jan 2011
  • Session taken on "Past present and future of advertising" at faculty Refresher program " Changing Paradigm in Commerce and Management, organized by GNDU, Amritsar on March 3-4, 2010
  • Keynote address on "Psychology of Hope" at HR summit on HR challenges in an upturn economy organized by DMA at Gurgaon on 27July, 2009
  • Keynote delivered on "Recession and Psychological trauma: A bane for retaining people’ at conference organized by DMA at IHC on March 6, 2009
  • Seminar talk delivered at Punjabi University Patiala on ‘Leadership excellence’ on Feb 26, 2009
  • Keynote address at National conference on Shaping Tomorrow held at BVIMR, New Delhi on 14th-15th Feb, 2009