Structure Of The Programmes

First Year

1. Trimester I
1. Entrepreneurship Theatre
2. Entrepreneurial Lab
3. Organization Behaviour
4. Management Accounting - I
5. Business Economics : Micro
6. Information & Communication Technology for Entrepreneurs
7. Business Communication
2. Trimester II
1. Creativity & Innovation for Entrepreneurial Excellence
2. Management: Theory & Practice
3. Business Finance
4. Business Economics: Macro
5. Human Resource Management
6. Management Accounting - II
7. Production & Operations Management
3. Trimester III
1. Entrepreneurial Effectiveness
2. Business Opportunity Guidance & Identification
3. Entrepreneurial Marketing
4. Business Environment Analysis
5. Strategic Management
6. Research Methodology & Quantitative Techniques
7. Business Policy

Second Year

4. Trimester IV
1. Project: Formulation, Appraisal & implementation
2. Business Taxation
3. Business Law
4. International Business - I
5. Specialization in Any one Area (3 Courses in each area)

Specializations and Electives

• Family Business Management
• Entrepreneurial Management
• Venture Growth Plans & Formulation

• New Enterprise: Identification & Selection
• Enterprise Establishment and Management
• Entrepreneurship: Sustenance and Growth

• Agri-Entrepreneurship: Environment and Trend
• Agri-Enterprise: Selection and Management
• Agri-Business: Marketing

• Service Sector Enterprise: Selection and Management
• Customer Relationship Management
• Retail Business Management

5. Trimester V
1. Social Entrepreneurship
2. E-Processes for Effective Business
3. Business Ethics and Corporate Social Responsibility
4. Leadership and Change Management
5. Export-Import, Policy, Procedures and Documentation
6. Conflict, Competition & Collaborations
7. Project Preparation: Concepts & Components
6. Trimester VI
1. Project Preparation & Management
   (Includes project work on Detailed Project Report or Family Business Growth Plan)
2. Negotiation Skills for Entrepreneurs
3. International Business - II
4. Organization Development

• Project Identification, Formulation, Appraisal & Implementation
• Project Work
• Field Work: 4 weeks
• Data Analysis: 1 week
• Project Work: Final Report and Defense

Objectives of Various Modules

Entrepreneurship Theatre

The objective of this course is to excite the students in the field of entrepreneurship. They would be given an opportunity to explore how an entrepreneur is emerged, what motivates them to become an entrepreneur and the process through which they create their enterprises and run them successfully. The emphasis would be on studying conceptual perspectives and theories in the field of entrepreneurship and their application through case discussions. The objective of this course is to educate the students about the field of entrepreneurship. They would be given an opportunity to explore how an entrepreneur is born, what motivates them to become an entrepreneur and the process through which they create their enterprises and run them successfully. The emphasis would be on studying conceptual perspectives and theories in the field of entrepreneurship and their application through case discussions. In the latter phase, students are familiarized with the expanding horizons of entrepreneurship. Drawing upon various studies of entrepreneurs and their achievements, the course attempts to create an understanding of entrepreneurial dynamics. Through extensive reading and participation in group discussions and facilitation by the instructors, students will sharpen their learning of entrepreneurial emergence and sustenance.

Entrepreneurial Lab

The overall objective of the course is to create self-awareness amongst students to strengthen their individual as well as entrepreneurial personality. This would be achieved through an understanding of the personality development process and its associated variables, which play a crucial role in shaping the personality of a successful entrepreneur.

Organisation Behaviour

The objective is to sensitize the students regarding individual, group and interactive variables operating within the organizations and orient them towards organization strategies needed for their survival and growth. Students will be explained the way entrepreneurial organizations operate as a system and how a variety of individual and group processes influence each another. The coverage of the course will range from individual to group variables, team work, structures and functions of organizations, roles responsibilities etc.

Management Accounting I & II

Accounting is an information system designed to help in business functioning. While entrepreneurs and managers of businesses need not possess the skills to prepare the set of accounts, they must know how to analyse, interpret and understand the accounts presented. Such knowledge is very crucial for them to adopt a suitable course of action while making business decisions. This course generates knowledge about the statements of accounts generally prepared and the mechanics of accounting. It would familiarise students with the tools and techniques that analyse and interpret accounting data for planning, control and appropriate and timely managerial decisions.

Business Economics : Micro

To equip students with necessary tools and techniques that help in understanding the economic behaviour of individuals and aggregates. Such an understanding facilitates effective decision- making. It helps them improve their capability to follow the trends depicted by the published data on economic affairs (and develop the skill of economic forecasting).

Information and Communication Technology for Entrepreneurs

Information technology has been bringing about a radical transformation in the society, thus questioning the conventional wisdom. This revolution has led to emergence of new entrepreneurial opportunities as well. The technology has been successfully applied to improve efficiency, elegance and sophistication. Students in this course will be oriented towards the inevitability of the use of computers and information technology in business. Students will be able to understand the elements of computer systems and information technology, the role and scope of computer and other IT applications in business, the usage of end user computing packages and will gain hands-on exposure to various end user software packages

Business Communication

To understand the requirements of business and develop skills in oral and written communication necessary for success in the business world. the course will focus on written analysis, professional communication, presentations skills, documentation, in-house newsletters/magazines etc.

Creativity for Entrepreneurial Excellence

To appreciate the nature of the skills and their relevance to business, to understand the operative process of these skills, and to indicate the acts and restraints that facilitate the cultivation of these skills.

Management: Theory and Practice

The course aims at providing the basic framework of the management as a system and includes all the processes of the management science and also the cotemporary issues in the management science.

Business Finance

To develop analytical aptitude in students for solving problems structured around the financial decision-making process and policy with regard to investment, financing, dividend, working capital, capital structure, risk and profit.

Business Economics: Macro

This is a basic course in economics, dealing with economic environment and policy. In particular, to imbibe an introductory and basic evaluatary framework for interpreting the economics, exogenous and business environment, understanding mutual relationships and synergies. This is expected to facilitate development of rational decision-making faculties at the SME and corporate enterprise stratum.

Human Resource Management

To familiarize students with the critical issues of management and development of human resource in business organisations, and help them analyse the dynamics of the same.

Productions and Operations Management

This course is designed to impart decision making abilities to the students, in planning, scheduling and control of production as well as operation functions, effective acquisition, storage and flow of materials in both manufacturing and service organizations, so as to achieve total productivity. The course also gives inputs on various quality systems.

Entrepreneurial Effectiveness

The course primarily focuses on developing critical soft skills and interpersonal skills to become a successful entrepreneur. The session comprises of the various group exercises, presentation and the guest lectures to equip the students with the right skills and attitude.

Business Opportunity Guidance and Identification

The course would cover the various tools, techniques and the strategies to spot the right business opportunity. The course also covers the various methods through which the opportunities are identified and evaluated scientifically.

Entrepreneurial Marketing

This course emphasizes on study of entrepreneurial marketing strategies. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. Focus is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. This course serves as a foundation for other marketing related areas and specializations. The student should be able to understand the various components of Marketing Management and its applications in the business. The student would be equipped with the latest trends, concepts, tools and techniques in Marketing Management. The student would develop customer-centric business acumen.

Business Environment Analysis

This course will also help to inculcate a mind-set towards incorporating complex economic and business environmental scenarios, and potential flux in investment decisions. The course aims to imbibe an introductory and basic evaluatory framework for interpreting the economic exogenous and business environment, understanding mutual relationship and synergies. This is expected to facilitate development of rational decision-making faculties at the SME and corporate enterprise stratum and to inculcate a mindset towards incorporating complex economic and business environment scenarios, and potential flux in investment decisions.

Strategic Management

The course offers the decision framework and exposure of the various strategies to achieve the competitive advantage and focus on the core competence. The course also focuses on helping the entrepreneur develop vision, mission and other framework.

Research Methodology and Quantitative Techniques

This course aims at creating awareness about the major methods of analyses used in business research. It focuses on the basic foundations of research processes and methodologies applicable to business decision making. The students will be equipped with skills necessary to collect, consolidate, analyze and present information that is critical for decision making. It helps them understand the implications of various methods and use them as per the requirement of business intelligence.

Business Policy

The course on business policy helps the students to understand important concepts in business strategy; appreciate the complex set of factors that influence business and mangers, understand the challenges of globalization and rapid technological change to strategic thinking, sharpen your critical thinking skills.

Project Formulation, Appraisal and Implementation

The course aims to help students identify the critical factors for successful projects; distinguish and outline the various phases of the project cycle; identify different types of funding, programmes; identify and justify a project idea; formulate a structured set of objectives for a project; formulate Terms of Reference; outline the contents of technical and financial proposals in response to invitations to tender. The course focuses on the objectives to provide a principle-driven framework for preparing investment/project; to analytically discuss various issues involved in project appraisal; to equip students with skills necessary to plan a new business venture or rehabilitation or expansion of an existing business enterprise.

Business Taxation

This is to acquaint students with various types of tax laws that any business organisation needs to abide by. This knowledge is also essential for effective tax planning to make optimum use of existing tax benefits.

Business Law

This course is designed in a way to acquaint the students with the conceptual framework of various business and commercial laws and help them understand practical and procedural aspects that facilitate decision-making process.

International Business I & II To provide adequate knowledge to the students towards starting their own international business operations, which include exports, strategic alliances etc. As, for an SME, activities of international business are generally confined to EXIM operations, the course gives substantial emphasis on export/import procedures. The students would also be given practical exposure to the functioning of export processing zones, customs departments etc. The strategic planning approach of the course helps students understand and assess various components of the international business environment such as international finance, international politics and international culture. The course will also equip the students with the knowledge of IT applications for international business.

Specializations

I. Family Business Management

Most entrepreneurs have or develop their own family management system. Family being a primary social institution, the entrepreneur as well as other members of the family wish to retain the management control of business with the family. As a result, a number of interactions take place between the family and business systems contributing to a unique strategic disposition of the family business. Long-term success of the family business depends on how best these dynamics are handled. Mismanagement here may destroy not only the business but also the family both economically and otherwise. The course aims at creating this awareness among potential entrepreneurs, entrepreneurs and potential successors of entrepreneurial ventures, and equips them with skills necessary to manage a family business.

Entrepreneurial Management

To motivate students to act as entrepreneurial managers (or intrapreneurs) by going beyond perceived role boundaries, if necessary.

Venture Growth Plans & Formulation

This course is concerned with the venture growth strategic issues and tasks faced by managers of organisations. These involve determining the purpose and direction of the organisation, establishing objectives and formulating and implementing strategies to achieve them, taking into account the changes in environment and organisation's total competence. The course thus provides a vehicle for considering issues that cut across the functional boundaries of organisations.

II. New Enterprise Creation

New Enterprise :Identification and Selection

To study the mechanism of product identification, thus making students, opportunity creators rather than seekers. The students are also exposed to the existing environment so that entrepreneurial decision making in terms of enterprise selection and understanding the environment, in which businesses operate, is facilitated.

Enterprise Establishment and Management

To develop soft skills required during the process of establishment and management of new enterprises in addition to providing legal information required during the formation of the new enterprise. It also covers vital issues like managing growth and diversification and crises management.

Entrepreneurship: Sustenance and Growth

To enable the students to face mounting problems and challenges from business competitors, and equip them with demand dramatic innovative techniques and bold action. The course will also help them learn how to compete in, the new world economy and provide them a with a 'Window of Opportunities'.

III. Agri-Entrepreneurship

Agri-Entrepreneurship Environment and Trend

This course covers various factors like technical, legal, economic, social and environmental that facilitates establishment and growth of agri-enterprises. In the process, it facilitates understanding on trade, agriculture and allied policy issues to draw upon the potential opportunities in the sector. The course will help appreciate the interrelationship between such factors and their cumulative effect on fostering new class of agri-entrepreneurs. It imparts knowledge regarding the current trends of Agri- Entrepreneurship in a market-driven economy. Besides, outlines the emerging trends in Agri-entrepreneurship especially in case of agri-service sector, role of IT in Agriculture, Biotechnology, Organic Farming, Food Processing and Agri-Eco-Tourism. Innovative concepts of futuristic trading, retailing, franchising, commodity trading, farm diversification and value earned products and processes will form the input.

Agri-Enterprise: Selection & Management

It covers planning and management of private investments in the agriculture sector. Emphasis will be given on concepts relating to project identification, preparation, appraisal, monitoring and evaluation along with the methods of logical framework, cost benefit analysis, social and environmental assessment within the context of new ventures as well as ongoing projects.

Agri-Business Marketing

This course will acquaint the students about the knowledge and tools to market the agri-products effectively and profitably. It also imparts knowledge necessary to develop implementable and sustainable strategies for managing supply chain issues. Also the strategic, tactical and operational issues relating to effective management of supply chain of Agri-producers will also be covered. Focus will be on present marketing scenario as well as demand trends in consumer markets to strategize marketing plans relating to farm input supply as well as processing and distribution of farm output.

IV. Services Management

Service Sector Enterprises: Selection and Management

To facilitate conceptual understanding of the Services Sector and its significance to the economy develop the capacity to undertake services based business ventures, manage its operations and related aspects. The course provides an in-depth analysis of the nature, characteristics and scope of services based business opportunities. The students also gain an understanding about establishing ventures around the same and designing an effective service based total business strategy for new service ventures.

Customer Relations Management

This course helps in understanding Relationship Marketing, a new management tool for understanding and enhancing customer satisfaction and would enable one to design customer-oriented business strategies for service based ventures. The course provides necessary soft skills for a more effective customer engagement through services based ventures and leveraging customer relationships for business success.

Retail Business Management

The course aims at providing a conceptual understanding of the concept of retail business and its role in the business landscape. It covers the planning, design and management of retail business formats and retails business strategies. Focus is on understanding the current retail business scenario in the country and the long term strategic implications of the same.

Social Entrepreneurship

The course focuses on developing entrepreneurs who can become social entrepreneur by venturing into the social development activities. The course also focuses on the bottom of pyramid market and its relevance for a business organization.

E-Process for effective Business

This course acquaint the students how the process in the business cycle can be web based taking advantage of global market cost effective and competitive using internet and information technology.

Business Ethics and Corporate Social Responsibility

The main aim of this course is to introduce the students to the ethical conepts, which are vital to resolve moral issues in business, to impart certain reasoning and analytical skills needed to apply ethical concepts during business decisions and to give short introductions to the moral business. The course aims at providing the framework of the corporate social responsibility and its importance to the business organization. The business ethics and various aspects of the same are provided as inputs to the students.

Leadership and Change Management

This course enables the students to understand and act in a way that helps them overcome the rough weather and lead the way for change. The basic objective of the course is to prepare students to understand change management and type of leadership require leading change in today's complex organization. It will help students to understand change required for continual improvement. Students will get to know how organizations can help to develop new leadership skill and attitude that support change management. Also, the course will provide theoretical and empirical knowledge necessary to manage and lead change.

Conflict, Competition and Collaborations

The modern businesses are full of various conflicting situation. The course aims at providing the framework to resolve these conflicts. The competition is resulting into co-opetition in the present era and hence the course also aims at understanding competition and the possibilities of the collaborations at various levels.

Negotiation Skills for Entrepreneurs

To enhance communication skills and thereby ensure improvement of productivity and effectiveness. To also help develop interpersonal skills to achieve results as much by persuasion and argument as by the exercise of executive authority. It further helps students in effectively negotiating to resolve differences for the constructive good of all the parties involved.

Organization Development The course aims to addresses rapidly changing new management and organization paradigms in the context of globalization, competition, collaborations, and the organizational change. The course also focuses on OD as an improvement strategy. The course offers in-depth understanding of the organizational dynamics and change.

Application

Detailed Project Report (DPR) a critical element of Project Preparation & Management, is to be prepared by the students after careful market research and secondary data based research with IT based applications. This forms an important part of the programme. The students apply the tools, techniques and the tactics learned during the programme while preparing the DPR. The students of Family Business specialization shall alternatively prepare Family Business Growth Plan (FBGP) for their family firms. The students appear for the viva-voce examination on the same topic. For DPR or FBGP, each student is attached to a faculty member for seeking necessary guidance and supervision. Students submit a copy of their project report on an announced date.

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