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The programme offers competency-based training that is targeted at:
- Graduates who intend to launch and manage business units,
- Family businesses intending to develop their potential successors or associates with graduation background, in professional skills over a relatively shorter duration,
- Business firms who would like to sponsor their graduate employees with a view to
reducing their dependency on employment and/or encouraging them to form a strong ancillary base, with the objective to:
- develop them as entrepreneurs (New Enterprise Creation, Agri-Entrepreneurship, Services Management) or
- develop their capabilities to join and manage family business (Management of Family Business).
The course offers four specializations
New Enterprise Creation
The objective of this stream is to provide comprehensive knowledge and develop competencies to start own independent business. This stream will be useful for those who want to launch their own business, wish to become micro, small and medium enterprises (MSME) consultant, researcher, counsellor or teacher-trainer with specialised post-graduate qualification.
Family Business Management
This stream is designed for students interested in the issues, problems and unique concerns of family business involvement and management. The course will draw heavily on the personal experience of students in the class. Cases, videos, readings and lectures from guest faculty will focus on critical aspects of family business management.
Agri-Entrepreneurship
Amidst the changing paradigms and demanding global structure, India, in order to remain a front-runner needs to primarily focus on the agriculture sector, the backbone of the economy. This specialisation will develop agri-preneurs with distinct traits and skills to exploit opportunities galore in the field of agriculture. Among the various strategies to promote planned growth in this sector, focus on promoting viable enterprises will certainly help exploit its operational efficiency to the hilt.
Services Management
The objective is to facilitate conceptual understanding of the fast emerging service sector and its significance to the economy. The stream provides an in-depth analysis of the environment that leads to identification of opportunities in the service sector. Students will be able to benefit from such opportunities and create and manage new ventures in the sector. The focus will also be on customer relationship as a new management tool for creating sustainable competitive advantage and planning, designing and managing retail business formats.
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